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- W2956176286 abstract "Abstract This study aims to investigate the visual gestalt effect of an assortment on consumers' behavioral intention toward a store. We expect that presenting an assortment in a manner that helps consumers form a visual gestalt will increase variety perception for such assortment. Across four experiments, we demonstrate the mediated effect of visual gestalt grouping on consumer purchase intentions through the critical role of variety perception. The visual gestalt effect examined in this paper may compensate for the shortage of previous studies that have explored how assortment presentation influences consumer responses. We offer retailers new insights into diverse presentation methods that communicate the value of their products to consumers." @default.
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- W2956176286 date "2019-11-01" @default.
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- W2956176286 title "Birds of a feather flocked together look abundant: The visual gestalt effect of an assortment presentation" @default.
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- W2956176286 doi "https://doi.org/10.1016/j.jbusres.2019.06.022" @default.
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