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- W2956625101 abstract "Purpose: Crowdsourcing is a process of obtaining needed services, ideas, or products by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers. It has been popular in E-business supply chain management This paper studies the risk raking behavior in crowd sourcing adoption and tries to find out how the perceived risks of contract-issuing party would influence their consumption behavior. We constructs a theoretical model for perceived risk of contract-issuing party to characterize how perceived risk of contract-issuing party serves the E-commerce transactions and the antecedents of the perceived risk, taking Witkey as a case. The model comprises four concepts of perceived risk, namely perceived financial risk, perceived time risk, perceived services risk, perceived psychosocial risk, which influence the transaction online. We posit the hypothesis that factors of website, such as authenticity, convenience and safety, are assumed to decrease the perceived risk of contract-issuing party, which accordingly influence crowdsoucing adoption." @default.
- W2956625101 created "2019-07-23" @default.
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- W2956625101 date "2019-01-01" @default.
- W2956625101 modified "2023-09-24" @default.
- W2956625101 title "Risk Taking Behavior in Crowdsourcing Adoption: The Case of Witkey" @default.
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- W2956625101 doi "https://doi.org/10.1007/978-3-030-24271-8_55" @default.
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