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- W2957102726 abstract "textabstractFluctuations in the numbers of visitors directly affect the rates of return on tourismbusiness activities. Therefore, maintaining a firm grasp of the relationship between thechanges in the numbers of Chinese tourists and international travellers visiting Taiwanis conducive to the formulation of an effective and practical tourism strategy. Althoughthe topic of international visitors to Taiwan is important, existing research has discussedthe issue of the travel demand between Chinese tourists and international travellersvisiting Taiwan. This paper is the first to examine the spillover effects between the rateof change in the numbers of Chinese tourist arrivals and the rate of change in thenumbers of international traveller arrivals. Using daily data for Chinese tourists andinternational travellers visiting Taiwan over the period from 1 January 2014 to 31October 2016, together with the Diagonal BEKK model, the paper analyses the covolatilityspillover effects between the rate of change in the numbers of internationaltravellers and the rate of change in the numbers of Chinese tourists visiting Taiwan. Theempirical results show that there is no dependency relationship between the rate ofchange in the numbers of Chinese tourists and the rate of change in the numbers ofinternational travellers visiting Taiwan. However, there is a significant negative covolatilityspillover effect between the rate of change in the numbers of Chinese touristsand the rate of change in the numbers of international travellers. The empirical findingssuggest that Taiwan should abandon its development strategy of focusing only on asingle market, namely China, and to be pro-active in encouraging visits by internationaltravellers to Taiwan for sightseeing purposes, thereby increasing the willingness ofinternational travellers to visit Taiwan. Moreover, with the reduction in the numbers ofChinese tour groups visiting Taiwan, and increases in the numbers of individualtravellers, the Taiwan Government should change its previous travel policies of mainlyattracting Chinese tour group travellers and actively promoting in-depth tourism amonginternational tourists, by developing tourism that focuses on the special characteristicsof different localities. In this way, the government can enhance the quality of Taiwan’stourism, and also attract travellers with high spending power." @default.
- W2957102726 created "2019-07-23" @default.
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- W2957102726 date "2018-03-01" @default.
- W2957102726 modified "2023-09-27" @default.
- W2957102726 title "Risk Spillovers in Returns for Chinese and International Tourists to Taiwan" @default.
- W2957102726 hasPublicationYear "2018" @default.
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