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- W2958347488 abstract "Digital economy brought higher transparency of the markets where more non-price factors are important in the procurement decision-making of global competition. Procurers state that numerous researchers in marketing have recognized the critical roles of corporate reputation in customer’s buying behavior, which means corporate reputation plays a fundamental role. The process of the procurement forms a large part of both corporate and public activities and absorbs many financial and nonfinancial costs. To decrease those costs, it is essential to understand the dynamics of the procurer - supplier relationship. The purpose of this article is to identify main characteristics that include a price and non-price oriented determinants of the suppliers that are crucial for the procurers. The impact of these characteristics was determined by descriptive statistics, decision trees and correlation analysis over a database of simulations completed by professional procurers of the Slovak companies. The results of the analysis suggest the most influential analyzed parameter is the supplier’s price level, but procurers are also influenced by non-price factors as internal and external loyalty ratio to set the preferences about suppliers." @default.
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- W2958347488 date "2019-05-01" @default.
- W2958347488 modified "2023-09-26" @default.
- W2958347488 title "Analysis of the simulation-based procurer behavior determinants" @default.
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- W2958347488 doi "https://doi.org/10.23919/mipro.2019.8757091" @default.
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