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- W2958733265 abstract "About 90% of all startups fail to become successful, and the most significant reason is due topremature scaling. Limited research has priorly been conducted in the borderland between startupsand supply chain. Explicitly on how a startup should go about defining its supply chain objectiveand how to measure its performance. Nevertheless, the high-tech startup industry sees potentialin gaining insights about this issue. This study will develop a framework to guide startups inchoosing a good supply chain strategy and scale it properly.PurposeThe purpose of this research study is to identify a supply chain strategy for startups to increasepreparedness for future growth.MethodologyTo fulfill the purpose of this thesis, a method was developed including two segments. Firstly, aliterature review was conducted which resulted in a theoretical framework. Secondly, empirics werecollected through interviews and a survey. The method is iterative, thus the resulting frameworkis developed in close relations with both theory and empirics.ConclusionsA framework for deciding on a supply chain strategy for a startup is presented. In addition, criticalsuccess factors as well as relevant key performance indicators, for a startup to assess when scalingvis presented. In order to determine a supply chain strategy, we propose that the following fourfactors should be considered: (1) the characteristics of the industry they are operating in, (2) thetype of product they are selling, (3) the stage in the product life cycle that the product is currentlyin, and lastly (4) the stage in the startup life cycle the organization is currently in. The CSFs andKPIs are identified to help a startup scale its supply chain." @default.
- W2958733265 created "2019-07-23" @default.
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- W2958733265 date "2019-01-01" @default.
- W2958733265 modified "2023-09-26" @default.
- W2958733265 title "Forming a Supply Chain Strategy for a Startup" @default.
- W2958733265 hasPublicationYear "2019" @default.
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