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- W295889871 abstract "Vogue Bambini is a glamorous publication, targeted at the wealthy middle-class, representing the latest news of children’s fashion.1 The magazine is the product of the Italian fashion industry, and it mixes childhood with consumer culture, especially with clothing. The magazine is not targeted at children but at their mothers and those working in the field of children’s fashion, as the quote above indicates. The magazine, calling itself a guide, advises adults how to produce style-gurus out of their children. In this article, Vogue Bambini is perceived as another kind of guide as well, namely as one that advises adults in producing gendered and sexualized citizens. It treats fashion images as a field of production and reproduction of visualized knowledge about idealized childhood and also, how this ideal might be troubled. The focus is on the analysis of five advertisements circulated in the Italian/English edition of the magazine since 2000. These advertisements have been chosen from a larger body of research material, which encompasses all the issues of Vogue Bambini since the beginning of the 1990s. The chosen ad-" @default.
- W295889871 created "2016-06-24" @default.
- W295889871 creator A5045794619 @default.
- W295889871 date "2011-01-01" @default.
- W295889871 modified "2023-09-24" @default.
- W295889871 title "Guiding Mothers : On Sexualization of Children in Vogue Bambini" @default.
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