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- W2959392694 abstract "The growth of online shopping has allowed e-commerce to become a usual concept. However, companies still have little knowledge about their customers and the most appropriate and effective processes to create a perfect fit between costumers' needs and companies' interests. To solve this problem, it is important to join e-commerce with Business Intelligence (BI). This paper provides a survey of the most popular business intelligence and e-commerce open source platforms and proposes an architecture to combine e-commerce with business intelligence. We study Pentaho and SpagoBI business intelligence platforms and Magento and OpenCart e-commerce platforms. An integration model of e-commerce and BI platforms is also proposed using an API and communication mechanisms." @default.
- W2959392694 created "2019-07-23" @default.
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- W2959392694 date "2019-06-01" @default.
- W2959392694 modified "2023-10-02" @default.
- W2959392694 title "Integration of Business Intelligence with e-commerce" @default.
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- W2959392694 doi "https://doi.org/10.23919/cisti.2019.8760992" @default.
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