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• W2959652404 abstract "Purpose The purpose of this paper is to reflect on the review paper by Strizhakova and Coulter (“Consumer cultural identity: local and global cultural identities and measurement implications”) and offer several observations that extend the discussion into new territory. Design/methodology/approach A short essay. Findings The authors pinpoint a lack of research attention within the global consumer culture literature into a manifestation of global identity that can be termed “humanistic global identity.” Originality/value The paper contends that the reactance (conflict) Strizhakova and Coulter point to, which may occur between global and local identity and culture, is more likely in a culture and consumption domain than in a “shared-humanity” domain." @default.
• W2959652404 created "2019-07-23" @default.
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• W2959652404 date "2019-09-09" @default.
• W2959652404 modified "2023-09-25" @default.
• W2959652404 title "Comment on “Consumer cultural identity…”: global citizenship and reactance" @default.
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• W2959652404 doi "https://doi.org/10.1108/imr-04-2019-0120" @default.
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