Matches in SemOpenAlex for { <https://semopenalex.org/work/W2960666776> ?p ?o ?g. }
Showing items 1 to 70 of
70
with 100 items per page.
- W2960666776 abstract "Consumers pay attention to other consumers' comments, advice, and interactions during the purchase decision process. Besides having a strong impact on consumers' brand decisions, these user-driven contents have an important effect on brand's online reputation, which is very important area for consumers to follow the information about the brand. Therefore, some of the public relations practices will be forced to change by this new communication eco-system. The increasing power of consumer-driven content could lead to the evolution of traditional public relations and marketing communication. Interaction and participation would be the main concepts in the coming future of public relations. Therefore, this chapter aims to explain the effect of consumers' interactions on brand's social media accounts that would lead to their brand selection decisions." @default.
- W2960666776 created "2019-07-23" @default.
- W2960666776 creator A5075855477 @default.
- W2960666776 date "2020-01-01" @default.
- W2960666776 modified "2023-09-26" @default.
- W2960666776 title "The New Horizon of Public Relations" @default.
- W2960666776 cites W1967219339 @default.
- W2960666776 cites W1987525872 @default.
- W2960666776 cites W1991942377 @default.
- W2960666776 cites W1995463737 @default.
- W2960666776 cites W2071460097 @default.
- W2960666776 cites W2074353574 @default.
- W2960666776 cites W2078555816 @default.
- W2960666776 cites W2089553073 @default.
- W2960666776 cites W2097357438 @default.
- W2960666776 cites W2104860453 @default.
- W2960666776 cites W2121001699 @default.
- W2960666776 cites W3125903703 @default.
- W2960666776 cites W4214861552 @default.
- W2960666776 cites W4241944432 @default.
- W2960666776 cites W4247066124 @default.
- W2960666776 cites W4255959053 @default.
- W2960666776 doi "https://doi.org/10.4018/978-1-5225-9697-4.ch012" @default.
- W2960666776 hasPublicationYear "2020" @default.
- W2960666776 type Work @default.
- W2960666776 sameAs 2960666776 @default.
- W2960666776 citedByCount "0" @default.
- W2960666776 crossrefType "book-chapter" @default.
- W2960666776 hasAuthorship W2960666776A5075855477 @default.
- W2960666776 hasConcept C111919701 @default.
- W2960666776 hasConcept C112698675 @default.
- W2960666776 hasConcept C144133560 @default.
- W2960666776 hasConcept C152455256 @default.
- W2960666776 hasConcept C162853370 @default.
- W2960666776 hasConcept C17744445 @default.
- W2960666776 hasConcept C199539241 @default.
- W2960666776 hasConcept C39549134 @default.
- W2960666776 hasConcept C41008148 @default.
- W2960666776 hasConcept C48798503 @default.
- W2960666776 hasConcept C518677369 @default.
- W2960666776 hasConcept C98045186 @default.
- W2960666776 hasConceptScore W2960666776C111919701 @default.
- W2960666776 hasConceptScore W2960666776C112698675 @default.
- W2960666776 hasConceptScore W2960666776C144133560 @default.
- W2960666776 hasConceptScore W2960666776C152455256 @default.
- W2960666776 hasConceptScore W2960666776C162853370 @default.
- W2960666776 hasConceptScore W2960666776C17744445 @default.
- W2960666776 hasConceptScore W2960666776C199539241 @default.
- W2960666776 hasConceptScore W2960666776C39549134 @default.
- W2960666776 hasConceptScore W2960666776C41008148 @default.
- W2960666776 hasConceptScore W2960666776C48798503 @default.
- W2960666776 hasConceptScore W2960666776C518677369 @default.
- W2960666776 hasConceptScore W2960666776C98045186 @default.
- W2960666776 hasLocation W29606667761 @default.
- W2960666776 hasOpenAccess W2960666776 @default.
- W2960666776 hasPrimaryLocation W29606667761 @default.
- W2960666776 hasRelatedWork W1210091113 @default.
- W2960666776 hasRelatedWork W2051033938 @default.
- W2960666776 hasRelatedWork W2073187418 @default.
- W2960666776 hasRelatedWork W2083682122 @default.
- W2960666776 hasRelatedWork W2347250522 @default.
- W2960666776 hasRelatedWork W2347391878 @default.
- W2960666776 hasRelatedWork W2392647871 @default.
- W2960666776 hasRelatedWork W2883321025 @default.
- W2960666776 hasRelatedWork W3037132908 @default.
- W2960666776 hasRelatedWork W824835105 @default.
- W2960666776 isParatext "false" @default.
- W2960666776 isRetracted "false" @default.
- W2960666776 magId "2960666776" @default.
- W2960666776 workType "book-chapter" @default.