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- W2960689010 abstract "At European, national, regional and local level, several strategies are related to culture-led regeneration: creative reuse of common goods, new cultural districts, place branding for cultural heritage. In this scenario, the research aims at responding to a yet open question in culture-led regeneration policies: how a cultural and creative process for an iconic cultural heritage could implement inclusive strategies of urban regeneration through evaluation processes? The paper explains the “Community Branding (Co-Bra)” approach able to combine cultural values, creativity, management models and multi-criteria/multi-group evaluation methods for a culture-led regeneration strategy. Within the framework of Matera ECoC 2019, the Co-Bra method was tailor-made on Pisticci (MT) case study, experimenting a creative community for urban regeneration, starting from the historic centre valorisation: so-called “PLUS hub” - Pisticci Sustainable Urban Lab. The key results of this action-research path are achieved especially in combining economic, social and cultural resources to ensure the sustainable and competitive advantage for local development." @default.
- W2960689010 created "2019-07-23" @default.
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- W2960689010 date "2019-07-04" @default.
- W2960689010 modified "2023-09-28" @default.
- W2960689010 title "UNA STRATEGIA CULTURE-LED PER LA RIGENERAZIONE DI PISTICCI" @default.
- W2960689010 hasPublicationYear "2019" @default.
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