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- W2960890621 abstract "Abstract Recent research on social responsibility has largely focused on firms, with only limited research into individual behavior. Recycling is socially responsible behavior which poses a difficult choice for consumers because it benefits society as a whole in the long term but involves a personal cost and does not benefit the individual consumer directly. Previous studies of recycling, however, have only partly explained consumers’ recycling choices. Addressing this gap, this research applied a social dilemma perspective in qualitative and quantitative consumer studies. The findings from the studies demonstrated a positive relationship between a consumer's expectation that others will recycle and his own participation. A social value orientation was found to have a significant moderating effect on this relationship." @default.
- W2960890621 created "2019-07-23" @default.
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- W2960890621 date "2019-07-09" @default.
- W2960890621 modified "2023-10-14" @default.
- W2960890621 title "A social dilemma perspective on recycling" @default.
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- W2960890621 doi "https://doi.org/10.1111/jasp.12618" @default.
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