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- W2963634975 abstract "Farmers' markets are a growing industry with increased economic importance in the Western world. Consumers shop at farmers' markets for prosocial reasons such as supporting the local community and economy. This research investigates whether licensing influences deviant consequences of prosocial behaviour due to an elevated positive self-image within a farmers' markets context, while also considering consumers' individual differences in promotion focus. Results indicate that licensing takes place within farmers' markets, but only for consumers low-medium in promotion focus. With gaining more insight into consumer behaviour in this context, this research supports creation of new farmers' market places and local economies." @default.
- W2963634975 created "2019-07-30" @default.
- W2963634975 creator A5029972262 @default.
- W2963634975 date "2019-07-09" @default.
- W2963634975 modified "2023-09-26" @default.
- W2963634975 title "License to Cheat: Does Farmers' Markets Patronage Influence Non-prosocial Behaviour?" @default.
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- W2963634975 doi "https://doi.org/10.5204/thesis.eprints.130745" @default.
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