Matches in SemOpenAlex for { <https://semopenalex.org/work/W2963797321> ?p ?o ?g. }
Showing items 1 to 95 of
95
with 100 items per page.
- W2963797321 abstract "The aim of the article is to examine the portrayals of mature adults (55+) in television commercials in Poland and in the United States. It is important to analyze the portrayal of this group as, on the one hand, they are a lucrative and growing consumer market, however, on the other hand, past studies have shown that this segment has been often stereotyped and underrepresented. It is hypothesized that due to clear differences in the value systems and socio-economic characteristics of both countries, the representation of the mature segment of consumers will differ significantly in terms of their overall portrayal. A purposive sample of 15 Polish commercials and 15 U.S. commercials was selected since the researchers wished to focus on particular portrayals rather than analyze a large sample of commercials. The method was a comparative content analysis. Each commercial was examined particularly for the social context, the activities performed by the individuals, gender representation, health status, race, image, role and product/service type. The findings showed that older people play various roles, however, cultural values and differences were evident in the commercials placed in both countries. This could be seen in the content and focus of the ads." @default.
- W2963797321 created "2019-07-30" @default.
- W2963797321 creator A5039009724 @default.
- W2963797321 creator A5053843495 @default.
- W2963797321 date "2019-03-30" @default.
- W2963797321 modified "2023-09-23" @default.
- W2963797321 title "The representation of mature adults in TV commercials: A cross-cultural content analysis of portrayals in Poland and in the U.S." @default.
- W2963797321 cites W1042747254 @default.
- W2963797321 cites W1510268493 @default.
- W2963797321 cites W1968079278 @default.
- W2963797321 cites W1975403499 @default.
- W2963797321 cites W2070965181 @default.
- W2963797321 cites W2079257768 @default.
- W2963797321 cites W2089590461 @default.
- W2963797321 cites W2123222899 @default.
- W2963797321 cites W2159046498 @default.
- W2963797321 cites W2159611256 @default.
- W2963797321 cites W2289139875 @default.
- W2963797321 cites W2508713696 @default.
- W2963797321 cites W2600613070 @default.
- W2963797321 cites W2718927693 @default.
- W2963797321 cites W2744212098 @default.
- W2963797321 cites W2778439866 @default.
- W2963797321 cites W2791815343 @default.
- W2963797321 cites W3026331182 @default.
- W2963797321 doi "https://doi.org/10.18778/1899-2226.22.1.06" @default.
- W2963797321 hasPublicationYear "2019" @default.
- W2963797321 type Work @default.
- W2963797321 sameAs 2963797321 @default.
- W2963797321 citedByCount "0" @default.
- W2963797321 crossrefType "journal-article" @default.
- W2963797321 hasAuthorship W2963797321A5039009724 @default.
- W2963797321 hasAuthorship W2963797321A5053843495 @default.
- W2963797321 hasBestOaLocation W29637973211 @default.
- W2963797321 hasConcept C112698675 @default.
- W2963797321 hasConcept C134306372 @default.
- W2963797321 hasConcept C142362112 @default.
- W2963797321 hasConcept C144024400 @default.
- W2963797321 hasConcept C144133560 @default.
- W2963797321 hasConcept C15744967 @default.
- W2963797321 hasConcept C162446236 @default.
- W2963797321 hasConcept C168646138 @default.
- W2963797321 hasConcept C17744445 @default.
- W2963797321 hasConcept C19165224 @default.
- W2963797321 hasConcept C199539241 @default.
- W2963797321 hasConcept C2776359362 @default.
- W2963797321 hasConcept C2778152352 @default.
- W2963797321 hasConcept C33923547 @default.
- W2963797321 hasConcept C36289849 @default.
- W2963797321 hasConcept C94625758 @default.
- W2963797321 hasConceptScore W2963797321C112698675 @default.
- W2963797321 hasConceptScore W2963797321C134306372 @default.
- W2963797321 hasConceptScore W2963797321C142362112 @default.
- W2963797321 hasConceptScore W2963797321C144024400 @default.
- W2963797321 hasConceptScore W2963797321C144133560 @default.
- W2963797321 hasConceptScore W2963797321C15744967 @default.
- W2963797321 hasConceptScore W2963797321C162446236 @default.
- W2963797321 hasConceptScore W2963797321C168646138 @default.
- W2963797321 hasConceptScore W2963797321C17744445 @default.
- W2963797321 hasConceptScore W2963797321C19165224 @default.
- W2963797321 hasConceptScore W2963797321C199539241 @default.
- W2963797321 hasConceptScore W2963797321C2776359362 @default.
- W2963797321 hasConceptScore W2963797321C2778152352 @default.
- W2963797321 hasConceptScore W2963797321C33923547 @default.
- W2963797321 hasConceptScore W2963797321C36289849 @default.
- W2963797321 hasConceptScore W2963797321C94625758 @default.
- W2963797321 hasLocation W29637973211 @default.
- W2963797321 hasLocation W29637973212 @default.
- W2963797321 hasLocation W29637973213 @default.
- W2963797321 hasOpenAccess W2963797321 @default.
- W2963797321 hasPrimaryLocation W29637973211 @default.
- W2963797321 hasRelatedWork W2054249954 @default.
- W2963797321 hasRelatedWork W2060853524 @default.
- W2963797321 hasRelatedWork W2073336557 @default.
- W2963797321 hasRelatedWork W2106464612 @default.
- W2963797321 hasRelatedWork W2111610621 @default.
- W2963797321 hasRelatedWork W2114598196 @default.
- W2963797321 hasRelatedWork W2118119030 @default.
- W2963797321 hasRelatedWork W2203524736 @default.
- W2963797321 hasRelatedWork W2246141379 @default.
- W2963797321 hasRelatedWork W2294549390 @default.
- W2963797321 hasRelatedWork W2737095123 @default.
- W2963797321 hasRelatedWork W2782494895 @default.
- W2963797321 hasRelatedWork W2794426808 @default.
- W2963797321 hasRelatedWork W2901641586 @default.
- W2963797321 hasRelatedWork W2915640550 @default.
- W2963797321 hasRelatedWork W3038677227 @default.
- W2963797321 hasRelatedWork W628850858 @default.
- W2963797321 hasRelatedWork W97722610 @default.
- W2963797321 hasRelatedWork W2290465490 @default.
- W2963797321 hasRelatedWork W3125479067 @default.
- W2963797321 isParatext "false" @default.
- W2963797321 isRetracted "false" @default.
- W2963797321 magId "2963797321" @default.
- W2963797321 workType "article" @default.