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- W2963930819 abstract "This study aims to elucidate relationship between perceived shops' servicespace and tourists' purchase intention. Sixteen university students from Tokyo and sixteen employees of the tourism industry in Okinawa Prefecture, Japan, were asked to rate 30 shops in the city center shopping streets of Naha City, Okinawa Prefecture, on 36 five-point bipolar scales regarding the shops' servicescape. The results show that the open and touristic Okinawastyle shops may affect the purchase intention positively through senses of activity and the Okinawa locality and negatively through a sense of touristic uniqueness. Also, the nontouristic shops with accessible staff were implied to affect the purchase intention positively particularly through a less unique and touristic sense." @default.
- W2963930819 created "2019-07-30" @default.
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- W2963930819 date "2018-01-01" @default.
- W2963930819 modified "2023-09-24" @default.
- W2963930819 title "Relationship between perceived shops' servicescape and tourists' purchase intention: The case of a shopping district in Naha city" @default.
- W2963930819 hasPublicationYear "2018" @default.
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