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• W2964315615 abstract "The objective of this research was to formulate a strategy for managing maritime ecotourism in the era of industrial revolution 4.0 in the city of Manado. The study was conducted at the coastal areas of the mainland of Manado City and Bunaken Island for 3 months, February - May 2019. The research method was a survey with descriptive analysis and SWOT. The results of the study obtained 4 strategy formulations (key success factors) in the context of managing maritime ecotourism in the industrial revolution era 4.0 in the city of Manado, namely: 1) Increasing law enforcement in the field of marine ecotourism, waste management on land and sea, 2) Awareness of the community environmental hygiene both on land and sea, 3) Empowering biodiversity resources of coral reefs, seagrass beds and mangroves in the park for developing marine maritime ecotourism through digital applications, and 4) managing and developing resorts, coastal culinary attractions, points of diving spots, and tourism ports. The results of the SWOT curve show the condition of marine ecotourism in the city of Manado in quadrant 2, namely a situation where the threat to the development of marine ecotourism is more dominant than opportunity, but there are strengths of tourism organizations that can be relied on. Stakeholders are expected to be able to improve performance so that quadrant 2 conditions change to quadrant 1, which is to support an aggressive strategy: a very good situation because of the power that is used to seize profitable opportunities. In the era of industrial revolution 4.0, every stakeholder in the maritime ecotourism industry in the city of Manado was supposed to change the management system towards digital-based by making applicationsKeywords: Bunaken island, revolution industry 4.0, Manado city, marine ecotourism, strategyTujuan penelitian adalah untuk merumuskan strategi pengelolaan ekowisata bahari di era revolusi industri 4.0 di Kota Manado. Penelitian dilakukan di wilayah pesisir daratan Kota Manado dan Pulau Bunaken selama 3 bulan, Februari - Mei 2019. Metode penelitian adalah survei dengan analisis deskriptif dan SWOT. Hasil penelitian diperoleh 4 rumusan strategi (faktor-faktor kunci keberhasilan) dalam rangka pengelolaan ekowisata bahari era revolusi industri 4.0 di Kota Manado, yaitu: 1) Meningkatkan penegakan hukum di bidang ekowisata bahari, pengelolaan sampah di darat maupun laut, 2) Menyadarkan masyarakat tentang kebersihan lingkungan baik di daratan maupun lautan, 3) Memberdayakan sumber daya keanekaragaman hayati terumbu karang, padang lamun dan mangrove di kawasan TNB untuk pengembangan ekowisata bahari melalui aplikasi digital, dan 4) Mengelola dan mengembangkan resort, tempat-tempat wisata kuliner pantai, titik-titik penyelaman, dan pelabuhan pariwisata. Hasil kurva SWOT memperlihatkan kondisi ekowisata bahari Kota Manado berada dalam kuadran 2, yaitu situasi dimana ancaman terhadap pengembangan ekowisata bahari lebih dominan dibandingkan peluang, namun ada kekuatan organisasi kepariwisataan yang dapat diandalkan. Pemangku kepentingan diharapkan dapat meningkatkan kinerja agar kondisi kuadran 2 berubah menjadi kuadran 1, yaitu mendukung strategi agresif: situasi yang sangat baik karena adanya kekuatan yang dimanfaatkan untuk meraih peluang yang menguntungkan. Dalam era revolusi industri 4.0, maka setiap pemangku kepentingan industri ekowisata bahari di Kota Manado sudah seharusnya merubah sistem pengelolaan yang ada ke arah berbasis digital dengan cara membuat aplikasi pengelolaan ekowisata bahari.Kata Kunci: Ekowisata bahari, revolusi industri 4.0, Kota Manado, Pulau Bunaken, strategi" @default.
• W2964315615 created "2019-07-30" @default.
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• W2964315615 date "2019-07-23" @default.
• W2964315615 modified "2023-09-25" @default.
• W2964315615 title "STUDI PERUMUSAN STRATEGI PENGELOLAAN EKOWISATA BAHARI KOTA MANADO DI ERA REVOLUSI INDUSTRI 4.0 BERDASARKAN ANALISIS SWOT" @default.
• W2964315615 doi "https://doi.org/10.35800/jplt.7.3.2019.24421" @default.
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