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- W2964762435 abstract "This paper introduces a scope of design management that may take a mediating role to combine knowledge of engineering and marketing in the context of emotional product design. Based on a literature review spanning the three academic disciplines, an integrated perspective for future research of emotional design is presented. In engineering, ergonomics domain seeks to elicit emotions from the consumer whilst Kansei engineering attempts to quantitatively capture human sensory interaction with products. Marketing involves impulse buying and branding that explores how to delight consumers and aims to create emotional engagement between companies and consumers, respectively. Design management regards design as an artificial and creative process that aims to coordinate diverse physical factors in order to embody a conceptual solution to a social need. In this respect, sociological and anthropological knowledge should be also leveraged for a better understanding of socio-cultural structure that alters the way of production and consumption." @default.
- W2964762435 created "2019-08-13" @default.
- W2964762435 creator A5074945049 @default.
- W2964762435 date "2019-06-06" @default.
- W2964762435 modified "2023-09-26" @default.
- W2964762435 title "Designing Emotional Product Design: When Design Management Combines Engineering and Marketing" @default.
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- W2964762435 doi "https://doi.org/10.1007/978-3-030-20441-9_4" @default.
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