Matches in SemOpenAlex for { <https://semopenalex.org/work/W2964885910> ?p ?o ?g. }
Showing items 1 to 53 of
53
with 100 items per page.
- W2964885910 abstract "This chapter asks what is at stake in the pairing of Nespresso with a celebrity activist like George Clooney. Through close analysis of Clooney’s Nespresso promotions, in addition to a range of film and publicity texts, it considers the complex exchange of meanings between the multibillion-dollar coffee brand and the Hollywood actor. In what ways do Clooney’s Nespresso advertisements complicate and/or consolidate the meanings associated with his humanitarian image? And how has the star’s involvement helped to legitimise the practices of Nespresso and its parent company? Overall, then, this chapter contributes to a growing body of scholarship that examines the political economic tensions of celebrity activism. Specifically, it explores the tensions that exist between the celebrity as branded commodity, on the one hand, and their charitable and political activities, on the other. At each stage of the analysis, the chapter is concerned with how such tensions are resolved, and to what extent this works to reproduce hegemonic capitalist inequality.The chapter begins by examining what the involvement of Clooney communicates about the Nespresso brand. This section looks in detail at Nespresso’s branding as an ‘ethical’ company and the role that Clooney plays in furthering these promotional claims. A second section explores the complex ways in which Clooney’s Nespresso ambassadorship intersects with his appearances in a series of anti-corporate films, including Up in the Air (2009) and Michael Clayton (2007). Here, I consider how the star has sought to frame his endorsements in ways that are consistent with both his on-screen roles and his off-screen campaigning." @default.
- W2964885910 created "2019-08-13" @default.
- W2964885910 creator A5038773188 @default.
- W2964885910 date "2019-08-02" @default.
- W2964885910 modified "2023-10-17" @default.
- W2964885910 title "Promoting peace and coffee pods" @default.
- W2964885910 cites W2412909973 @default.
- W2964885910 doi "https://doi.org/10.4324/9781315560519-6" @default.
- W2964885910 hasPublicationYear "2019" @default.
- W2964885910 type Work @default.
- W2964885910 sameAs 2964885910 @default.
- W2964885910 citedByCount "0" @default.
- W2964885910 crossrefType "book-chapter" @default.
- W2964885910 hasAuthorship W2964885910A5038773188 @default.
- W2964885910 hasConcept C135121143 @default.
- W2964885910 hasConcept C142362112 @default.
- W2964885910 hasConcept C144024400 @default.
- W2964885910 hasConcept C17744445 @default.
- W2964885910 hasConcept C199539241 @default.
- W2964885910 hasConcept C2776003135 @default.
- W2964885910 hasConcept C2778061430 @default.
- W2964885910 hasConcept C2780458788 @default.
- W2964885910 hasConcept C29595303 @default.
- W2964885910 hasConcept C52119013 @default.
- W2964885910 hasConcept C94625758 @default.
- W2964885910 hasConceptScore W2964885910C135121143 @default.
- W2964885910 hasConceptScore W2964885910C142362112 @default.
- W2964885910 hasConceptScore W2964885910C144024400 @default.
- W2964885910 hasConceptScore W2964885910C17744445 @default.
- W2964885910 hasConceptScore W2964885910C199539241 @default.
- W2964885910 hasConceptScore W2964885910C2776003135 @default.
- W2964885910 hasConceptScore W2964885910C2778061430 @default.
- W2964885910 hasConceptScore W2964885910C2780458788 @default.
- W2964885910 hasConceptScore W2964885910C29595303 @default.
- W2964885910 hasConceptScore W2964885910C52119013 @default.
- W2964885910 hasConceptScore W2964885910C94625758 @default.
- W2964885910 hasLocation W29648859101 @default.
- W2964885910 hasOpenAccess W2964885910 @default.
- W2964885910 hasPrimaryLocation W29648859101 @default.
- W2964885910 hasRelatedWork W13692355 @default.
- W2964885910 hasRelatedWork W19219718 @default.
- W2964885910 hasRelatedWork W19490213 @default.
- W2964885910 hasRelatedWork W20142729 @default.
- W2964885910 hasRelatedWork W2487506 @default.
- W2964885910 hasRelatedWork W306559 @default.
- W2964885910 hasRelatedWork W3842890 @default.
- W2964885910 hasRelatedWork W8043017 @default.
- W2964885910 hasRelatedWork W8958402 @default.
- W2964885910 hasRelatedWork W12793749 @default.
- W2964885910 isParatext "false" @default.
- W2964885910 isRetracted "false" @default.
- W2964885910 magId "2964885910" @default.
- W2964885910 workType "book-chapter" @default.