Matches in SemOpenAlex for { <https://semopenalex.org/work/W2964941791> ?p ?o ?g. }
Showing items 1 to 63 of
63
with 100 items per page.
- W2964941791 abstract "This research is about analyzing the influence of Experiential Marketing on consumer satisfaction and repurchase intention at Warung Kopi Klotok, Kaliurang, Yogyakarta. It is a marketing element for the repurchase intention who obtain customer satisfaction through elements of experiential marketing, namely sense, feel, think, act, and relate. Obtaining data directly through a distribution questionnaire, with the number of samples meeting the requirements of a purposive sample of 247 respondents. The data analysis technique used in this study is Structural Equation Modelling (SEM) with the Moment Structure Analysis (AMOS) program version 22. The results of the study show four conclusions namely experiential marketing has a positive and significant effect on customer satisfaction, experiential marketing has a positive and significant effect on repurchase intention, customer satisfaction has a positive and significant effect on repurchase intention, and customer satisfaction is able to mediate marketing experience to repurchase intention." @default.
- W2964941791 created "2019-08-13" @default.
- W2964941791 creator A5001168100 @default.
- W2964941791 creator A5077311842 @default.
- W2964941791 creator A5078603972 @default.
- W2964941791 date "2019-01-01" @default.
- W2964941791 modified "2023-10-17" @default.
- W2964941791 title "PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI ULANG DI WARUNG KOPI KLOTOK, KALIURANG, YOGYAKARTA" @default.
- W2964941791 doi "https://doi.org/10.18196/mb.10167" @default.
- W2964941791 hasPublicationYear "2019" @default.
- W2964941791 type Work @default.
- W2964941791 sameAs 2964941791 @default.
- W2964941791 citedByCount "5" @default.
- W2964941791 countsByYear W29649417912020 @default.
- W2964941791 countsByYear W29649417912021 @default.
- W2964941791 crossrefType "journal-article" @default.
- W2964941791 hasAuthorship W2964941791A5001168100 @default.
- W2964941791 hasAuthorship W2964941791A5077311842 @default.
- W2964941791 hasAuthorship W2964941791A5078603972 @default.
- W2964941791 hasBestOaLocation W29649417911 @default.
- W2964941791 hasConcept C105795698 @default.
- W2964941791 hasConcept C112698675 @default.
- W2964941791 hasConcept C144133560 @default.
- W2964941791 hasConcept C15744967 @default.
- W2964941791 hasConcept C162853370 @default.
- W2964941791 hasConcept C191511416 @default.
- W2964941791 hasConcept C19351080 @default.
- W2964941791 hasConcept C19417346 @default.
- W2964941791 hasConcept C2992420184 @default.
- W2964941791 hasConcept C33923547 @default.
- W2964941791 hasConcept C37228920 @default.
- W2964941791 hasConcept C545102676 @default.
- W2964941791 hasConcept C71104824 @default.
- W2964941791 hasConceptScore W2964941791C105795698 @default.
- W2964941791 hasConceptScore W2964941791C112698675 @default.
- W2964941791 hasConceptScore W2964941791C144133560 @default.
- W2964941791 hasConceptScore W2964941791C15744967 @default.
- W2964941791 hasConceptScore W2964941791C162853370 @default.
- W2964941791 hasConceptScore W2964941791C191511416 @default.
- W2964941791 hasConceptScore W2964941791C19351080 @default.
- W2964941791 hasConceptScore W2964941791C19417346 @default.
- W2964941791 hasConceptScore W2964941791C2992420184 @default.
- W2964941791 hasConceptScore W2964941791C33923547 @default.
- W2964941791 hasConceptScore W2964941791C37228920 @default.
- W2964941791 hasConceptScore W2964941791C545102676 @default.
- W2964941791 hasConceptScore W2964941791C71104824 @default.
- W2964941791 hasLocation W29649417911 @default.
- W2964941791 hasOpenAccess W2964941791 @default.
- W2964941791 hasPrimaryLocation W29649417911 @default.
- W2964941791 hasRelatedWork W1992706455 @default.
- W2964941791 hasRelatedWork W2059100196 @default.
- W2964941791 hasRelatedWork W2072149038 @default.
- W2964941791 hasRelatedWork W2107907602 @default.
- W2964941791 hasRelatedWork W2916622816 @default.
- W2964941791 hasRelatedWork W2928868797 @default.
- W2964941791 hasRelatedWork W2991885877 @default.
- W2964941791 hasRelatedWork W3038160369 @default.
- W2964941791 hasRelatedWork W3205376089 @default.
- W2964941791 hasRelatedWork W2133111893 @default.
- W2964941791 isParatext "false" @default.
- W2964941791 isRetracted "false" @default.
- W2964941791 magId "2964941791" @default.
- W2964941791 workType "article" @default.