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- W2965322016 abstract "The growing preference of consumers to search for information and make web purchases in travel and tourism context is forcing a number of enterprises to go online. Looking at the complexity that already lies in offline decision making, attracting consumers online, understanding their psychology, and making them purchase is becoming a stringent job for the marketers. Though significant research work has been done in terms of adoption of website services for travel websites, a comparative understanding of the offline and online purchase decision-making process of the consumer and how that can be leveraged in making the consumer loyal through continuous usage of the website services still needs an in-depth understanding. In this chapter, the authors have tried to differentiate between online and offline behavior and proposed a model based on intention adoption and continuance framework which will surely provide insights to both the academicians and marketers/website developers in terms of improving the online buying behavior of consumers in travel and tourism context." @default.
- W2965322016 created "2019-08-13" @default.
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- W2965322016 creator A5090336955 @default.
- W2965322016 date "2020-01-01" @default.
- W2965322016 modified "2023-09-25" @default.
- W2965322016 title "Traveler Decision Making in Online vs. Offline Buying Behavior" @default.
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- W2965322016 doi "https://doi.org/10.4018/978-1-5225-9783-4.ch002" @default.
- W2965322016 hasPublicationYear "2020" @default.
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