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• W296648985 abstract "In the last several years, there has been a change in thinking with regard to e-commerce and e-marketing strategies. With the failure of numerous well-funded dot-coms, and recent pressure for e-commerce companies to become profitable, focus has moved from to in the game to how to play the It is perhaps too easy to harp on the foolishness of the failed start-ups and the companies that are currently right-sizing (see the Dot-Com Deathwatch List at www.hoovers.com). Many companies certainly leaped before they looked. In their defense, we must remember that e-commerce was unmapped territory -- the only way to learn was to get involved. Market share and first mover advantage were deemed extremely important. Forecasts for e-commerce were high enough to make more than one questionable e-business model obtain venture capital. Even well established companies were compelled to get involved. With herds of dot-coms appearing with huge capitalization, expectations were high. Bricks-and-mortar companies were under considerable pressure to get involved or be left in the cold. When some of that dust had cleared, it seemed timely to consider how to play the game. We issued a call for papers in the Fall of 2000 for a special issue of the Journal of Business Strategies on e-commerce and e-marketing strategies, with a submission deadline of January 1, 2001. We present in this issue, five articles that were accepted from that call for papers, with more to appear in the next issue. The papers in this special issue collectively focus on strategies organizations can utilize to gain a sustainable competitive advantage in a highly competitive e-business marketplace. The first paper Consumer Attitudes Towards Multi-Channel Retailers' Web Sites: the Role of Involvement, Brand Attitude, Internet Knowledge and Visit Duration, by George Balabanis and Nina Reynolds examines casual wear sites to study factors affecting attitudes toward multi-channel retailers' web sites. The authors use structural equation modeling to test the relationship between attitudes towards the brand, involvement, knowledge of the Internet, experience with the Internet, attitudes towards the retailer's web site, and time spent browsing the web site. The authors conclude that consumers past attitude towards a brand is interrelated to present attitude towards the web site associated with the same brand. The second paper Emerging Value Propositions for m-Commerce, by Irvine Clark III focuses on aspects of mobile commerce that enable companies to offer new value propositions to consumers. The author suggest that m-commerce businesses can provide additional value to users, not found in traditional e-commerce businesses, by providing four additional attributes of ubiquity, localization, personalization, and convenience. The third paper Discount Retail Profitability: A Harbinger for e-Commerce? by Richard Skolnik examines the discount retail industry in the 80s and 90s to study the effects of productivity on profitability. Using secondary data, the author concluded that increased productivity did not translate to increased profits for discount retailers. Therefore, efficiencies in e-commerce will not result in higher profits for e-tailers but greater savings for consumers. The fourth paper Determinants of Governance Structure for the Electronic Value Chain: Resource Dependency and Transaction Costs Perspectives, by Howard S. …" @default.
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• W296648985 date "2001-09-22" @default.
• W296648985 modified "2023-09-28" @default.
• W296648985 title "Introduction by Guest Editors: How to Play the E-Commerce Game. (Journal of Business Strategies Special Issue on E-Commerce and E-Marketing Strategies)" @default.
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