Matches in SemOpenAlex for { <https://semopenalex.org/work/W2966745449> ?p ?o ?g. }
- W2966745449 endingPage "27" @default.
- W2966745449 startingPage "12" @default.
- W2966745449 abstract "ABSTRACT One of the most contentious issues in advertising is the evaluation and selection of creative ideas. This selection process is central to the success of agencies and clients, yet it appears difficult for external observers to see the merits of highly creative ideas. To understand this issue, the authors compared self-reports of creative ideas from industry professionals with those of external judges. Results suggest that the difficulty in the external evaluation of creative ideas is not recognizing originality but recognizing appropriateness when the idea is also highly original. Creative ideas do not speak for themselves; presentation is crucial." @default.
- W2966745449 created "2019-08-13" @default.
- W2966745449 creator A5022555558 @default.
- W2966745449 creator A5030219928 @default.
- W2966745449 creator A5037407062 @default.
- W2966745449 date "2019-07-29" @default.
- W2966745449 modified "2023-09-27" @default.
- W2966745449 title "Why Do Great Creative Ideas Get Rejected?" @default.
- W2966745449 cites W1520322531 @default.
- W2966745449 cites W1698516015 @default.
- W2966745449 cites W1964598916 @default.
- W2966745449 cites W1973761586 @default.
- W2966745449 cites W1974918214 @default.
- W2966745449 cites W1977130058 @default.
- W2966745449 cites W2005399091 @default.
- W2966745449 cites W2007405091 @default.
- W2966745449 cites W2010266308 @default.
- W2966745449 cites W2017851275 @default.
- W2966745449 cites W2024181881 @default.
- W2966745449 cites W2031479556 @default.
- W2966745449 cites W2032628101 @default.
- W2966745449 cites W2038648620 @default.
- W2966745449 cites W2039757086 @default.
- W2966745449 cites W2041606649 @default.
- W2966745449 cites W2057359914 @default.
- W2966745449 cites W2063627686 @default.
- W2966745449 cites W2065959622 @default.
- W2966745449 cites W2068994805 @default.
- W2966745449 cites W2070159317 @default.
- W2966745449 cites W2071654176 @default.
- W2966745449 cites W2079317344 @default.
- W2966745449 cites W2079965638 @default.
- W2966745449 cites W2082770034 @default.
- W2966745449 cites W2086438570 @default.
- W2966745449 cites W2089206062 @default.
- W2966745449 cites W2098804822 @default.
- W2966745449 cites W2105716406 @default.
- W2966745449 cites W2106096361 @default.
- W2966745449 cites W2106154654 @default.
- W2966745449 cites W2111836815 @default.
- W2966745449 cites W2113819872 @default.
- W2966745449 cites W2116218761 @default.
- W2966745449 cites W2118554553 @default.
- W2966745449 cites W2145568820 @default.
- W2966745449 cites W2148809109 @default.
- W2966745449 cites W2158247696 @default.
- W2966745449 cites W2160058273 @default.
- W2966745449 cites W2160352526 @default.
- W2966745449 cites W2167201634 @default.
- W2966745449 cites W2167670262 @default.
- W2966745449 cites W2171960331 @default.
- W2966745449 cites W2225200189 @default.
- W2966745449 cites W2253551909 @default.
- W2966745449 cites W2301957426 @default.
- W2966745449 cites W2303891209 @default.
- W2966745449 cites W2468824661 @default.
- W2966745449 cites W2478811080 @default.
- W2966745449 cites W2505036434 @default.
- W2966745449 cites W2552741083 @default.
- W2966745449 cites W2586758403 @default.
- W2966745449 cites W2771932895 @default.
- W2966745449 cites W2777123020 @default.
- W2966745449 cites W285807639 @default.
- W2966745449 cites W4210989595 @default.
- W2966745449 cites W4230379058 @default.
- W2966745449 cites W4235677668 @default.
- W2966745449 cites W4252603658 @default.
- W2966745449 cites W819971082 @default.
- W2966745449 cites W2043169145 @default.
- W2966745449 doi "https://doi.org/10.2501/jar-2019-028" @default.
- W2966745449 hasPublicationYear "2019" @default.
- W2966745449 type Work @default.
- W2966745449 sameAs 2966745449 @default.
- W2966745449 citedByCount "8" @default.
- W2966745449 countsByYear W29667454492020 @default.
- W2966745449 countsByYear W29667454492021 @default.
- W2966745449 countsByYear W29667454492022 @default.
- W2966745449 countsByYear W29667454492023 @default.
- W2966745449 crossrefType "journal-article" @default.
- W2966745449 hasAuthorship W2966745449A5022555558 @default.
- W2966745449 hasAuthorship W2966745449A5030219928 @default.
- W2966745449 hasAuthorship W2966745449A5037407062 @default.
- W2966745449 hasConcept C112698675 @default.
- W2966745449 hasConcept C144133560 @default.
- W2966745449 hasConcept C15744967 @default.
- W2966745449 hasConceptScore W2966745449C112698675 @default.
- W2966745449 hasConceptScore W2966745449C144133560 @default.
- W2966745449 hasConceptScore W2966745449C15744967 @default.
- W2966745449 hasIssue "1" @default.
- W2966745449 hasLocation W29667454491 @default.
- W2966745449 hasOpenAccess W2966745449 @default.
- W2966745449 hasPrimaryLocation W29667454491 @default.
- W2966745449 hasRelatedWork W1925467114 @default.
- W2966745449 hasRelatedWork W2032568375 @default.
- W2966745449 hasRelatedWork W2120879676 @default.
- W2966745449 hasRelatedWork W2181334335 @default.
- W2966745449 hasRelatedWork W2348630398 @default.
- W2966745449 hasRelatedWork W2779851879 @default.