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- W2967452456 abstract "This paper explores a special application to determine cosmetic awareness among hostel resident girls using data mining technique. Various significant factors, viz., parent’s occupation, monthly income, education, family members, brand of the products, pocket money of girls, self-experience, scheme and offers, etc., affecting their selection of cosmetics were considered. The unsupervised and supervised learning techniques were carried out to identify the significant parameters and to discover the hidden measure of the selection of products among girl’s hostel students. Also, the test of independence and test of significance is performed and further, factor analysis is carried out. The data reveals that brand, advertisement, scheme, and offer are found to be significant in the selection of cosmetic brands." @default.
- W2967452456 created "2019-08-22" @default.
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- W2967452456 date "2019-08-18" @default.
- W2967452456 modified "2023-09-25" @default.
- W2967452456 title "Assessment of Cosmetic Product Awareness Among Female Students Using Data Mining Technique" @default.
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- W2967452456 doi "https://doi.org/10.1007/978-981-13-8676-3_26" @default.
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