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- W2967622906 abstract "Previous research for The Henley Centre for Customer Management found that onlineexperience consisted primarily of thirteen themes and 83 indicators of those themes.This years’ research has explored the web quality literature. A systematic review of thefield revealed a range of scales that have been used to measure web quality.One web quality scale has been explored in detail, presented with a methodology formembers to implement this in survey format.When compared with our findings from last years research the web quality literature onlypartly accounts for a customers’ total experience online.Early Spring 2009 The Henley Scale for Online Experience will be tested usingparticipating member organizations." @default.
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- W2967622906 date "2008-01-01" @default.
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- W2967622906 title "Web quality and research update" @default.
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