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• W2967783278 abstract "Pengembangan Strategi Bersaing PT. Garam (Persero) Dalam Tataniaga Garam IndonesiaAbstrak Tujuan penelitian adalah menganalisa potensi dan permasalahan yang dihadapi oleh PT Garam (Persero) dan menyusun strategi bersaing PT Garam (Persero) dalam menghadapi impor dan invansi perusahaan asing dalam industri garam Indonesia. Data yang digunakan adalah data primer dan data sekunder. Data primer dieksplorasi melalui kuesioner dan wawancara dengan manajemen PT Garam (Persero). Data sekunder diperoleh dari RKA PT Garam (Persero) dan Kementerian Perdagangan. Analisis data mencakup analisis deskriptif dan analisis kombinasi SWOT-AHP. Analisis deskriptif menunjukkan bahwa produksi nasional garam konsumsi dapat memenuhi kebutuhan permintaan nasional tahun 2007-2009, tetapi pemerintah tetap mengimpor garam konsumsi. Untuk garam industri, produsen nasional belum mampu memproduksi garam industri dan volume impor lebih tinggi dari permintaan nasional. PT Garam (Persero) melakukan pengadaan dengan produsen lain untuk memenuhi permintaan garam. Faktor SWOT dengan bobot prioritas global tertinggi adalah lahan produksi yang lengkap dan terintegrasi (kekuatan), moda distribusi (kapal) tidak memadai (kelemahan), peningkatan permintaan garam kualitas premium (peluang) dan musim kering yang pendek pada proses produksi (ancaman). Strategi bersaing dengan Desirability Index (Di) tertinggi adalah peningkatan produksi garam bahan baku. Strategi selanjutnya adalah pengembangan industri garam olahan sendiri, meningkatkan produksi garam olahan seperti Lososa dan Maduro, memperluas area pemasaran untuk garam olahan dan garam bahan baku. Kata Kunci : Strategi, Strategi Bersaing, Analisis SWOT-AHP, PT Garam (Persero) Abstract The purposes of this study are analyzing potencies and problems faced by PT. Garam (Persero) and formulating competitive strategies of PT. Garam (Persero) to deal with imports and invasion of foreign companies in the salt industry in Indonesia. Data used in this research are primary and secondary data. Primary data explored through questionaire and interview with management of PT. Garam (Persero). Data analysis including descriptive analysis and combined SWOT-AHP analysis. Descriptive analysis showed that national production can fulfill national demand from 2007 to 2009, but the goverment still import salt for consumption. In the industry , national producers have not been able to produce industrial salt and the volume of imported salt is higher than the national demand. PT. Garam (Persero) had a procurement with other supplier to fulfill the salt demand. SWOT Factors that has the highest global priority weight are complete and integration production land as a strength, the distribution mode (ships) which is not enough as a weakness, the increasing demand for premium quality salt as an opportunity and the short dry season on production process as a threat. The competitive strategy that have the highest desirability index is increasing the production of salt raw materials. The next strategies are developing domestic salt processing industry, increasing the production of processing salt like Lososa and Maduro and expanding the area of marketing of processing and salt raw materials. Keywords: Strategy, Competitive Strategy, SWOT-AHP Analysis, PT. Garam (Persero)" @default.
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• W2967783278 date "2018-11-24" @default.
• W2967783278 modified "2023-09-26" @default.
• W2967783278 title "Pengembangan Strategi Bersaing PT. Garam (Persero) Dalam Tataniaga Garam Indonesia" @default.
• W2967783278 doi "https://doi.org/10.31326/jks.v2i01.149" @default.
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