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- W2968100314 abstract "Ten colour emotional scales, namely, Warm Cool, Active-Passive, Like-Dislike, Clean-Dirty, Fresh-Stale, Modern-Classical, Heavy-Light, Hard- Soft, Tense-Relaxed, and Masculine-Feminineare investigated for single-colour stimuli in CIELAB colour space within a psychophysical experiment by forty observers. The relationships between Iranian colour emotional responses and CIELAB colour coordinates are examined. Based on the results, colours with higher values of L*are associated to the emotional words, such as clean, light and soft. Colour with higher C* values are also associated to warm, modern, and masculine emotional words. Iranian colour emotional responses are also assayed in three existed colour emotional models, Li Chen Ou's, Sato's and Xin-Cheng's models, for four colour emotional dimensions, Warm-Cool, Heavy- Light, Active-Passive, and Hard-Soft scales. Results show that the Ou's model is a fairly good predictor for Warm-Cool scale, while the Xin-Cheng's model is a good predictor for Heavy-Light and Hard-Soft scales. In Active-Passive scale, none of the existed models are found to be a good predictor for Iranian colour emotional dimension." @default.
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- W2968100314 date "2015-06-01" @default.
- W2968100314 modified "2023-09-28" @default.
- W2968100314 title "Colour Emotion Models, CIELAB Colour Coordinates, and Iranian Emotional Responses" @default.
- W2968100314 hasPublicationYear "2015" @default.
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