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- W2968990841 endingPage "165" @default.
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- W2968990841 abstract "Marketing lives as a living organism with its competitive environment and several internal conditions. Marketing functions should adapt to the world they are bound to and develop their activities by taking into account the changes and developments in micro and macro factors. With the increase in technology and the spread of social media, transformation in marketing has become inevitable. Advances in business applications have better results about understanding customer and markets. As previous studies examine artificial intelligence concept with different contexts, there is lack of integrated study which examine marketing and artificial intelligence together. This study proposes three-steps plan for implementing AI with marketing while it includes nine scenarios from different marketing goals. Study also has suggestions for implementing AI methodologies into business processes." @default.
- W2968990841 created "2019-08-22" @default.
- W2968990841 creator A5065550738 @default.
- W2968990841 creator A5090108064 @default.
- W2968990841 date "2020-01-01" @default.
- W2968990841 modified "2023-10-16" @default.
- W2968990841 title "Transformation of Marketing With Technology" @default.
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- W2968990841 doi "https://doi.org/10.4018/978-1-7998-1125-1.ch007" @default.
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