Matches in SemOpenAlex for { <https://semopenalex.org/work/W2969255557> ?p ?o ?g. }
Showing items 1 to 59 of
59
with 100 items per page.
- W2969255557 abstract "Before the Internet, social media and search engine optimisation, there was the “information superhighway” and the “Megachip age” in the 1980s. Although PR practitioners were slower than other communicators to recognise the potential of Internet and social media, there was some discussion thirty years ago. Drawing on the archive of the International Public Relations Association (IPRA), this paper reviews 21 papers of contemporary discussion over a 15 year period from 1981 to 1996 and draws lessons about the stages of adoption of innovative technology by practitioners. The views of practitioners varied over time. In the initial period from 1981 to 1987 their attitudes ranged from advancing the potential for rapid international outreach (Plank, 1983; Hietpas, 1984) to gloom about deskilling (McPhail 1987) and the future irrelevance of public relations counselling (Pessalano, 1984). From 1989 to 1996, as PR 1.0 (use of email) came in practice, there was less comment but continued concern that the faster information flow was leading to communication “dis-information” (Linning 1995). Only in 1996 was the term “Internet” introduced and lauded as beneficial development (Wilson, 1996). Overall, public relations practitioners are portrayed as slow to understand the benefits of the rapid technical advances in communication and holding doggedly to models of mediated communication. They also failed to foresee that information would be available for more people through IT developments, rather than fewer. The very evident reticence displayed by the IPRA publications sample may indicate why the digital communications sector was able to form outside the purview of the public relations sector and became a competitor to it (Theaker, 2004; Earl & Waddington, 2012)." @default.
- W2969255557 created "2019-08-29" @default.
- W2969255557 creator A5011338652 @default.
- W2969255557 date "2013-01-01" @default.
- W2969255557 modified "2023-09-27" @default.
- W2969255557 title "How PR faced the challenge of the “information superhighway”" @default.
- W2969255557 hasPublicationYear "2013" @default.
- W2969255557 type Work @default.
- W2969255557 sameAs 2969255557 @default.
- W2969255557 citedByCount "0" @default.
- W2969255557 crossrefType "journal-article" @default.
- W2969255557 hasAuthorship W2969255557A5011338652 @default.
- W2969255557 hasConcept C110875604 @default.
- W2969255557 hasConcept C136764020 @default.
- W2969255557 hasConcept C144024400 @default.
- W2969255557 hasConcept C17744445 @default.
- W2969255557 hasConcept C199539241 @default.
- W2969255557 hasConcept C2777301538 @default.
- W2969255557 hasConcept C2781400479 @default.
- W2969255557 hasConcept C39549134 @default.
- W2969255557 hasConcept C41008148 @default.
- W2969255557 hasConcept C518677369 @default.
- W2969255557 hasConceptScore W2969255557C110875604 @default.
- W2969255557 hasConceptScore W2969255557C136764020 @default.
- W2969255557 hasConceptScore W2969255557C144024400 @default.
- W2969255557 hasConceptScore W2969255557C17744445 @default.
- W2969255557 hasConceptScore W2969255557C199539241 @default.
- W2969255557 hasConceptScore W2969255557C2777301538 @default.
- W2969255557 hasConceptScore W2969255557C2781400479 @default.
- W2969255557 hasConceptScore W2969255557C39549134 @default.
- W2969255557 hasConceptScore W2969255557C41008148 @default.
- W2969255557 hasConceptScore W2969255557C518677369 @default.
- W2969255557 hasLocation W29692555571 @default.
- W2969255557 hasOpenAccess W2969255557 @default.
- W2969255557 hasPrimaryLocation W29692555571 @default.
- W2969255557 hasRelatedWork W1547584659 @default.
- W2969255557 hasRelatedWork W1601432399 @default.
- W2969255557 hasRelatedWork W1965378440 @default.
- W2969255557 hasRelatedWork W1982653373 @default.
- W2969255557 hasRelatedWork W2041930799 @default.
- W2969255557 hasRelatedWork W2046423566 @default.
- W2969255557 hasRelatedWork W2056306475 @default.
- W2969255557 hasRelatedWork W2100898915 @default.
- W2969255557 hasRelatedWork W2128326059 @default.
- W2969255557 hasRelatedWork W2144199925 @default.
- W2969255557 hasRelatedWork W2147674685 @default.
- W2969255557 hasRelatedWork W2317243771 @default.
- W2969255557 hasRelatedWork W2590063547 @default.
- W2969255557 hasRelatedWork W2605139507 @default.
- W2969255557 hasRelatedWork W2740147025 @default.
- W2969255557 hasRelatedWork W2993504331 @default.
- W2969255557 hasRelatedWork W3181155464 @default.
- W2969255557 hasRelatedWork W573057793 @default.
- W2969255557 hasRelatedWork W75146013 @default.
- W2969255557 hasRelatedWork W2993997229 @default.
- W2969255557 isParatext "false" @default.
- W2969255557 isRetracted "false" @default.
- W2969255557 magId "2969255557" @default.
- W2969255557 workType "article" @default.