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- W2969379716 abstract "Limitations exist on the naive application of the growth share and growth gain matrices as resource allocation techniques. This, the last in a series of three articles, points out some considerations essential for successful application of the Boston Consulting Group's approach to setting strategy. Thirteen caveats ranging from the breakdown of the implicit correlations between cash flows and market share and market growth rate through motivational and political problems must condition a competent analysis. Practical problems in implementing portfolio planning are highlighted." @default.
- W2969379716 created "2019-08-29" @default.
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- W2969379716 date "1986-03-31" @default.
- W2969379716 modified "2023-09-27" @default.
- W2969379716 title "The growth share matrix as a planning tool: Caveats and practical problems" @default.
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- W2969379716 doi "https://doi.org/10.4102/sajbm.v17i1.1031" @default.
- W2969379716 hasPublicationYear "1986" @default.
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