Matches in SemOpenAlex for { <https://semopenalex.org/work/W2970528319> ?p ?o ?g. }
Showing items 1 to 79 of
79
with 100 items per page.
- W2970528319 endingPage "195" @default.
- W2970528319 startingPage "180" @default.
- W2970528319 abstract "This chapter helps readers design a marketing strategy that works best for your goals across multiple media landscapes. It shows them how to transition from a traditional marketing strategy to a more social approach. When creating a social media strategy, it is important to consider a design framework that includes goals, target audience, social media choice, resources, policies, monitoring, and activity plan. It is important that in each of the seven-step design framework is monitored periodically. The changing digital landscape has influenced consumers, and these changes should be incorporated into a social media marketing strategy. The chapter also explains the importance of listening, both as a participant and as an unobtrusive entity. Careful consideration must be made about goals, target audience, social media choice, resources, policies, monitoring, and activity plan of the overall social media strategy." @default.
- W2970528319 created "2019-09-05" @default.
- W2970528319 creator A5066895347 @default.
- W2970528319 creator A5078556011 @default.
- W2970528319 date "2016-10-28" @default.
- W2970528319 modified "2023-10-16" @default.
- W2970528319 title "Social Media Marketing Strategies" @default.
- W2970528319 cites W1928703711 @default.
- W2970528319 cites W1972751140 @default.
- W2970528319 cites W2098099892 @default.
- W2970528319 cites W2113056686 @default.
- W2970528319 cites W2116245404 @default.
- W2970528319 cites W2149142441 @default.
- W2970528319 cites W2153853937 @default.
- W2970528319 cites W3121958491 @default.
- W2970528319 doi "https://doi.org/10.1002/9781119370680.ch11" @default.
- W2970528319 hasPublicationYear "2016" @default.
- W2970528319 type Work @default.
- W2970528319 sameAs 2970528319 @default.
- W2970528319 citedByCount "1" @default.
- W2970528319 countsByYear W29705283192019 @default.
- W2970528319 crossrefType "other" @default.
- W2970528319 hasAuthorship W2970528319A5066895347 @default.
- W2970528319 hasAuthorship W2970528319A5078556011 @default.
- W2970528319 hasConcept C112698675 @default.
- W2970528319 hasConcept C136764020 @default.
- W2970528319 hasConcept C144024400 @default.
- W2970528319 hasConcept C144133560 @default.
- W2970528319 hasConcept C162853370 @default.
- W2970528319 hasConcept C166957645 @default.
- W2970528319 hasConcept C177291462 @default.
- W2970528319 hasConcept C17744445 @default.
- W2970528319 hasConcept C205649164 @default.
- W2970528319 hasConcept C2776505523 @default.
- W2970528319 hasConcept C2777754422 @default.
- W2970528319 hasConcept C2985889538 @default.
- W2970528319 hasConcept C39549134 @default.
- W2970528319 hasConcept C41008148 @default.
- W2970528319 hasConcept C46312422 @default.
- W2970528319 hasConcept C518677369 @default.
- W2970528319 hasConcept C93032411 @default.
- W2970528319 hasConcept C98495876 @default.
- W2970528319 hasConceptScore W2970528319C112698675 @default.
- W2970528319 hasConceptScore W2970528319C136764020 @default.
- W2970528319 hasConceptScore W2970528319C144024400 @default.
- W2970528319 hasConceptScore W2970528319C144133560 @default.
- W2970528319 hasConceptScore W2970528319C162853370 @default.
- W2970528319 hasConceptScore W2970528319C166957645 @default.
- W2970528319 hasConceptScore W2970528319C177291462 @default.
- W2970528319 hasConceptScore W2970528319C17744445 @default.
- W2970528319 hasConceptScore W2970528319C205649164 @default.
- W2970528319 hasConceptScore W2970528319C2776505523 @default.
- W2970528319 hasConceptScore W2970528319C2777754422 @default.
- W2970528319 hasConceptScore W2970528319C2985889538 @default.
- W2970528319 hasConceptScore W2970528319C39549134 @default.
- W2970528319 hasConceptScore W2970528319C41008148 @default.
- W2970528319 hasConceptScore W2970528319C46312422 @default.
- W2970528319 hasConceptScore W2970528319C518677369 @default.
- W2970528319 hasConceptScore W2970528319C93032411 @default.
- W2970528319 hasConceptScore W2970528319C98495876 @default.
- W2970528319 hasLocation W29705283191 @default.
- W2970528319 hasOpenAccess W2970528319 @default.
- W2970528319 hasPrimaryLocation W29705283191 @default.
- W2970528319 hasRelatedWork W1564541293 @default.
- W2970528319 hasRelatedWork W2162662935 @default.
- W2970528319 hasRelatedWork W2247288433 @default.
- W2970528319 hasRelatedWork W2281009919 @default.
- W2970528319 hasRelatedWork W2284583064 @default.
- W2970528319 hasRelatedWork W2619977444 @default.
- W2970528319 hasRelatedWork W2748952813 @default.
- W2970528319 hasRelatedWork W3178284470 @default.
- W2970528319 hasRelatedWork W4318658237 @default.
- W2970528319 hasRelatedWork W4327983948 @default.
- W2970528319 isParatext "false" @default.
- W2970528319 isRetracted "false" @default.
- W2970528319 magId "2970528319" @default.
- W2970528319 workType "other" @default.