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- W2971036220 abstract "The nation’s view of our public schools has been basically negative for some time. One factor contributing to this condition has been the failure of school officials to communicate appropriately with all relevant publics. In many school districts, administrators have not adjusted to life in an information-based society; they continue to embrace a narrow concept of community relations that leads them to disseminate information primarily to parents, school employees, and students. The modern practice of public relations, on the other hand, is viewed as an essential management function ensuring open, two-way communication between an organization and its external and internal publics. This concept is advocated as a strategy for improving the image and effectiveness of public schools." @default.
- W2971036220 created "2019-09-05" @default.
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- W2971036220 date "2003-01-01" @default.
- W2971036220 modified "2023-10-14" @default.
- W2971036220 title "When “Community Relations” Won’t Cut It: PR for Public Schools" @default.
- W2971036220 doi "https://doi.org/10.3138/jspr.24.1.37" @default.
- W2971036220 hasPublicationYear "2003" @default.
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