Matches in SemOpenAlex for { <https://semopenalex.org/work/W2972135511> ?p ?o ?g. }
Showing items 1 to 98 of
98
with 100 items per page.
- W2972135511 endingPage "388" @default.
- W2972135511 startingPage "379" @default.
- W2972135511 abstract "Abstract Given various “green” communication protocols offered in the marketplace, this paper adds insight on how consumers process sustainability labeling information with scale ratings. Drawing from ambiguity theory and numerosity literature, we conduct two experiments to examine the impact of brand-based sustainability levels and the range of scale magnitude on product evaluations. In general, we find that labels with scale ratings can be effective in influencing consumer attitudes toward the brand. However, the use of moderately high sustainability scores (as opposed to extremely high) and/or a larger scale range (e.g., 1-1,000) increases perceived ambiguity for consumers and reduces the persuasiveness of the information. We also find that the degree of sustainability skepticism moderates these relationships and that consumers who are skeptical toward labeling are more difficult to convince. We provide implications for researchers, managers, and policy makers." @default.
- W2972135511 created "2019-09-12" @default.
- W2972135511 creator A5038593662 @default.
- W2972135511 creator A5089359500 @default.
- W2972135511 date "2020-11-01" @default.
- W2972135511 modified "2023-09-25" @default.
- W2972135511 title "The role of ambiguity and skepticism in the effectiveness of sustainability labeling" @default.
- W2972135511 cites W1976273810 @default.
- W2972135511 cites W1978816387 @default.
- W2972135511 cites W2000150998 @default.
- W2972135511 cites W2008986914 @default.
- W2972135511 cites W2012710086 @default.
- W2972135511 cites W2025443246 @default.
- W2972135511 cites W2027047704 @default.
- W2972135511 cites W2027548234 @default.
- W2972135511 cites W2030519814 @default.
- W2972135511 cites W2037894217 @default.
- W2972135511 cites W2040900536 @default.
- W2972135511 cites W2047126398 @default.
- W2972135511 cites W2058396116 @default.
- W2972135511 cites W2061695977 @default.
- W2972135511 cites W2073394394 @default.
- W2972135511 cites W2080502849 @default.
- W2972135511 cites W2092066179 @default.
- W2972135511 cites W2112859568 @default.
- W2972135511 cites W2114828257 @default.
- W2972135511 cites W2116156118 @default.
- W2972135511 cites W2139292264 @default.
- W2972135511 cites W2143636908 @default.
- W2972135511 cites W2153194202 @default.
- W2972135511 cites W2158814207 @default.
- W2972135511 cites W2171266963 @default.
- W2972135511 cites W2211303978 @default.
- W2972135511 cites W2593188812 @default.
- W2972135511 cites W2775103309 @default.
- W2972135511 cites W2789338343 @default.
- W2972135511 cites W2790030549 @default.
- W2972135511 cites W2890844751 @default.
- W2972135511 cites W2909598027 @default.
- W2972135511 cites W2909914745 @default.
- W2972135511 cites W2911102347 @default.
- W2972135511 cites W2922818923 @default.
- W2972135511 cites W2942726711 @default.
- W2972135511 cites W2946041535 @default.
- W2972135511 cites W3121431905 @default.
- W2972135511 cites W4292157289 @default.
- W2972135511 doi "https://doi.org/10.1016/j.jbusres.2019.08.034" @default.
- W2972135511 hasPublicationYear "2020" @default.
- W2972135511 type Work @default.
- W2972135511 sameAs 2972135511 @default.
- W2972135511 citedByCount "14" @default.
- W2972135511 countsByYear W29721355112020 @default.
- W2972135511 countsByYear W29721355112021 @default.
- W2972135511 countsByYear W29721355112022 @default.
- W2972135511 countsByYear W29721355112023 @default.
- W2972135511 crossrefType "journal-article" @default.
- W2972135511 hasAuthorship W2972135511A5038593662 @default.
- W2972135511 hasAuthorship W2972135511A5089359500 @default.
- W2972135511 hasConcept C111472728 @default.
- W2972135511 hasConcept C138885662 @default.
- W2972135511 hasConcept C144133560 @default.
- W2972135511 hasConcept C15744967 @default.
- W2972135511 hasConcept C18296254 @default.
- W2972135511 hasConcept C18903297 @default.
- W2972135511 hasConcept C2780522230 @default.
- W2972135511 hasConcept C41895202 @default.
- W2972135511 hasConcept C66204764 @default.
- W2972135511 hasConcept C86803240 @default.
- W2972135511 hasConceptScore W2972135511C111472728 @default.
- W2972135511 hasConceptScore W2972135511C138885662 @default.
- W2972135511 hasConceptScore W2972135511C144133560 @default.
- W2972135511 hasConceptScore W2972135511C15744967 @default.
- W2972135511 hasConceptScore W2972135511C18296254 @default.
- W2972135511 hasConceptScore W2972135511C18903297 @default.
- W2972135511 hasConceptScore W2972135511C2780522230 @default.
- W2972135511 hasConceptScore W2972135511C41895202 @default.
- W2972135511 hasConceptScore W2972135511C66204764 @default.
- W2972135511 hasConceptScore W2972135511C86803240 @default.
- W2972135511 hasLocation W29721355111 @default.
- W2972135511 hasOpenAccess W2972135511 @default.
- W2972135511 hasPrimaryLocation W29721355111 @default.
- W2972135511 hasRelatedWork W1580797668 @default.
- W2972135511 hasRelatedWork W1981197102 @default.
- W2972135511 hasRelatedWork W2013538166 @default.
- W2972135511 hasRelatedWork W2098360573 @default.
- W2972135511 hasRelatedWork W2100006967 @default.
- W2972135511 hasRelatedWork W2282774327 @default.
- W2972135511 hasRelatedWork W2528074251 @default.
- W2972135511 hasRelatedWork W2766945895 @default.
- W2972135511 hasRelatedWork W3206768170 @default.
- W2972135511 hasRelatedWork W4283795720 @default.
- W2972135511 hasVolume "120" @default.
- W2972135511 isParatext "false" @default.
- W2972135511 isRetracted "false" @default.
- W2972135511 magId "2972135511" @default.
- W2972135511 workType "article" @default.