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• W2972560371 abstract "AbstractBrands’ investments in influencer marketing have been escalating over the past few years. This study proposes and explicates how two similar and comparable sets of advertisements, namely in..." @default.
• W2972560371 created "2019-09-19" @default.
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• W2972560371 date "2019-09-02" @default.
• W2972560371 modified "2023-10-16" @default.
• W2972560371 title "Investigating Consumer Engagement with Influencer- vs. Brand-Promoted Ads: The Roles of Source and Disclosure" @default.
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• W2972560371 doi "https://doi.org/10.1080/15252019.2019.1667928" @default.
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