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• W2972930720 abstract "Narcissistic, lazy, entitled, stunted and self-involved. Earnest, optimistic, accepting and pragmatic. These were the terms used to describe me and my millennial generation in the front page issue of Time, May 2013.1 Millennials, a term coined by Howe and Strauss, are people born between 1982 and 2004.2 That makes them aged between 15 and 37 years today. A survey of over 15,000 respondents from across the world found that my generation ranks travelling the world and earning high salaries higher in their list of priorities than making positive impacts on society and having children.3 Climate change and the environment is our number one concern, and we have a bleak outlook on the economy, business, political and religious leaders and traditional media.3 This should not be surprising given each generation is characterised by qualities and traits that are shaped by their exposure to global events and their interactions and experiences in their homes, education settings, work places and communities. Millennials form the largest segment both of the Australian population and the nutrition and dietetics profession in Australia. We make up 28% of the population, exceeding Generation X (born between 1965 and 1984) and Baby Boomers (born between 1946 and 1964).4 Two thirds of the members of the Dietitians Association of Australia (DAA) are millennials (personal correspondence, DAA). We are the young adults and adults in society today – university students, new graduates and job seekers, young professionals and parents of small children. Just over half of millennial DAA members are Accredited Practicing Dietitians (APDs) (57%), followed by provisional APDs (21%), students (19%) and Advanced APDs/fellows (<1%). DAA Engagement and Development (ie, branch) committee members are aged, on average, in their late 20s to early 30s (personal correspondence, DAA). The large size and position of the millennial generation in society and in the nutrition and dietetics profession means that we have, or should have, significant influence. Our preferences and patterns of communication, consumer behaviour, learning and working matter. At the same time, although the “me, me, me” millennial generation may think it is all about us, undoubtedly, the needs and preferences of other generations must be taken into account. This issue of Nutrition & Dietetics explores the challenges and opportunities that our modern world presents for the profession and how we can appreciate and respond to generational differences. It includes papers that report on research about technology in health-care,5-7 communicating health information,8-11 health and nutrition interventions12-16 and education.17, 18 In addition, other reports in this issue from the international context add to the discussion.19, 20 The evolution of technology is a factor distinguishing periods in time and one generation from another. Although technology now pervades all aspects of personal and professional life, older millennials and the generations before us recall when the internet, mobile phones, automation and social media did not exist. Unlike the “digital natives” of Generation Z (born in the 2000s) who know no different, many millennials have adopted and led technological changes in the work place. In the health-care setting, technological change has seen the introduction of electronic health records, mobile health apps, mobile computing, telehealth consultations and electronic systems such as medication prescribing and bedside meal ordering. Although eHealth is rapidly being implemented across the world, an umbrella review of systematic reviews suggests that overall eHealth technologies used by health professionals do not actually provide the quality and safety benefits we expected.21 However, there was some evidence that electronic health records do save time and improve data quality.21 McCamley et al add to this evidence base in their study which found that implementation of an electronic medical record increased quality, availability and accessibility of data for nutrition assessments, and time efficiency.5 The lack of uptake of eHealth by health professionals or issues with the fidelity of eHealth implementation may help explain how overall outcomes appear to have fallen short of expectations. In this issue, Maunder et al report that nutrition informatics experts believe Australian dietitians are not ready for eHealth.6 They call for leadership, collaboration and representation, training and mentoring to enhance dietitians' awareness and capacity.6 The importance of leadership for supporting change in health-care is echoed in the study by O'Sullivan et al, who explored factors associated with use and perceptions of Nutrition Care Process and Terminology among Asia Pacific dietitians.7 The internet and social media have remarkably transformed the way consumers access health information. They provide quick and easy access to large volumes of information. In addition, social media allows for interaction and give users the power to generate and share content. In the 1980s, when the Baby Boomers were the age of the current millennials, health-related questions were answered by visiting a doctor or health professional or by consulting books or print media. Times have changed; nowadays 58% of people use search engines such as Google to seek health information precisely in order to avoid seeing a health professional face to face.22 More people report obtaining nutrition information from social media than from a nutritionist.23 Evidence indicates that younger age is significantly associated with using the internet as the first source of health information, blogging about health and using social media for health reasons.24 Several studies in this issue explore how the internet and social media are used in nutrition and dietetics with a largely millennial sample. Boswell et al. report that a mixture of online methods (website, email and/or Facebook group) is most preferred for receiving information and intervention for fussy eating by parents, with face to face being the least preferred.12 Crino et al. also describe that women favour online methods for advertising and recruitment for weight management trials.13 Athletes equally prefer the internet and dietitians as their nutrition information source.8 With this in mind, the findings by Probst and Peng that only a third of Australian dietitians use social media professionally demonstrate a disconnect between what consumers want and what professionals are providing.9 The 2019 Decadal Plan for nutrition science in Australia identifies the opportunities that exist for nutrition professionals to harness the communication power of social media and the internet.25 The risks and limitations of using social media and the internet for communicating health information and delivering interventions are established in the literature26 and are reiterated throughout this issue. These include concerns about privacy and data security,12, 13 copyright infringements and loss of professional image when used for work purposes.9 Quality, reliability and trustworthiness of information are other issues.23, 26 Guidance and codes of practice set out by professional associations serve to support and protect both the creator and audience.27 Despite the focus on online communication in this digital age, traditional methods such as print media still have a place. A range of approaches are needed to suit a diverse range of clients, professionals, work settings and communication intentions. The Letter to the Editor in this issue provides three key recommendations for developing printed education materials to ensure they achieve their purpose and are a worthwhile investment of time, money and space.10 Millennial dietitians in Australia work predominately in private practice (24%) and public hospitals (23%) (personal correspondence, DAA). 10 years from now, when millennials and Generation Z make up the majority of the labour force, what will employment as a nutrition professional look like? The future is uncertain. The type, location and hours of work will be influenced by the needs of society, evidence and technology and roles of our colleagues and competitors. Less than 5% of millennial dietitians in Australia work in aged care, mental health and disability services combined (personal correspondence, DAA). New opportunities for employment in this area may occur as a result of our ageing population, the Royal Commission into Aged Care Quality and Safety, the Royal Commission into Victoria's Mental Health System and the National Disability Insurance Scheme. With climate change and the environment consistently rated by millennials as the most important issue facing our world today,3 we should see more dietitians and nutritionists working in roles to support sustainable and healthy food systems.28 Personalised nutrition based on genetic information is another future direction for the profession.25 There is crowded space of qualified nutrition professionals alongside celebrities and “influencers” from the wellness, fitness and food/cooking industry. Previous research has found that dietitians, nutritionists and doctors are the most preferred and most trusted sources of nutrition information.23 This may be changing. In this issue, Barnes et al report that personal trainers discussing nutrition and providing nutrition care is the norm.11 The Decadal Plan for nutrition science in Australia calls for a common title, competency-based training and a shared code of conduct to create a “trusted voice”.25 This may help to protect the scope of practice and work opportunities for future generations. Millennials' approach to employment will also influence workplaces in the future. Four of five millennials would consider joining the “gig economy”, with financial rewards, flexible work hours and better work-life balance cited as the top three attractions.3 Millennials are more likely to value work-life balance than previous generations.29 Baby Boomers are described as being loyal to their employer and Generation X to their profession.30 On the other hand, half of millennials say they would leave their job in the next 2 years.3 Recruitment and retention strategies of dietitians now and in the future should consider these factors. Our current and future tertiary students expect educational institutions, rather than business or employers, to prepare workers for future employment opportunities.3 Millennials are consumers in higher education, expecting more and more from their investment of money and time. The qualitative exploration by Morgan et al. of dietetic educators' experiences suggests they are suffering from the pressure to deliver this high-quality service amidst professional constraints and uncertainties about graduate employability.17 As a millennial myself and an educator of millennial nutrition and dietetics students, my classroom may inadvertently be a millennial's delight. It features technology, simulation and gamification, teamwork and collaboration, story telling and activity-based learning. Students expect detailed instructions, explanations of the relevance of tasks and content to practice, lots of feedback and reassurance, extra assistance, connection on a personal level and a high standard of professionalism. Reassuringly, these observations align with the literature.31 The success of the clinical educator model for dietetic placement described by Weber et al. may be because of its ability to cater to these needs.18 Generational differences create diversity that may currently be undervalued. Understanding the perspectives, ideologies, concerns and motivators that characterise each generation may help us to engage more productively and authentically with others. Although the millennial generation may be young (comparatively to Baby Boomers and Generation X), we are the future of the nutrition and dietetics profession. Millennials must engage with professional associations, organisations and the media to give our generation a voice and ensure we are appropriately represented. J.C. is the sole author of this manuscript. The content has not been published elsewhere. The author acknowledges the Dietitians Association of Australia for supplying aggregate data on the characteristics of members as of July 2019. The author would like to extend thanks to Dr Simone Gibson for her feedback on the draft manuscript. J.C. is a millennial, a daughter of Baby Boomers and works with individuals from all generations. No other conflict of interest is declared." @default.
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• W2972930720 title "Generational change in nutrition and dietetics: The millennial dietitian" @default.
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