Matches in SemOpenAlex for { <https://semopenalex.org/work/W2973163945> ?p ?o ?g. }
Showing items 1 to 85 of
85
with 100 items per page.
- W2973163945 abstract "This chapter identifies and develops an understanding of various nuances and the synchrony between the concepts of marketing management and usage by political parties while electioneering. The chapter also evaluates various political marketing models and has developed a comprehensive model to better understand its applicability in an Indian context. It is based on substantial literature review to develop a holistic understanding of Political Marketing and Models of Political Marketing. A Case study of the Bharatiya Janata Party is used to evaluate the proposed model. This chapter adds insight from the Indian viewpoint on existing literature concerning political marketing models." @default.
- W2973163945 created "2019-09-19" @default.
- W2973163945 creator A5014070981 @default.
- W2973163945 creator A5052673362 @default.
- W2973163945 date "2020-01-01" @default.
- W2973163945 modified "2023-09-23" @default.
- W2973163945 title "Understanding Indian Political Parties Through the Lens of Marketing Management" @default.
- W2973163945 cites W1273755817 @default.
- W2973163945 cites W1524460569 @default.
- W2973163945 cites W1527353115 @default.
- W2973163945 cites W2000499635 @default.
- W2973163945 cites W2002611282 @default.
- W2973163945 cites W2004271304 @default.
- W2973163945 cites W2011011519 @default.
- W2973163945 cites W2024527750 @default.
- W2973163945 cites W2038802184 @default.
- W2973163945 cites W2063033777 @default.
- W2973163945 cites W2135492276 @default.
- W2973163945 cites W2141951329 @default.
- W2973163945 cites W2160889683 @default.
- W2973163945 cites W2163179583 @default.
- W2973163945 cites W2220295200 @default.
- W2973163945 cites W2563327593 @default.
- W2973163945 cites W2594620173 @default.
- W2973163945 cites W2614909116 @default.
- W2973163945 cites W2751850778 @default.
- W2973163945 cites W2777768100 @default.
- W2973163945 cites W2794719107 @default.
- W2973163945 cites W4233326801 @default.
- W2973163945 cites W4234590941 @default.
- W2973163945 cites W4254168406 @default.
- W2973163945 cites W2317804006 @default.
- W2973163945 doi "https://doi.org/10.4018/978-1-7998-1734-5.ch008" @default.
- W2973163945 hasPublicationYear "2020" @default.
- W2973163945 type Work @default.
- W2973163945 sameAs 2973163945 @default.
- W2973163945 citedByCount "0" @default.
- W2973163945 crossrefType "book-chapter" @default.
- W2973163945 hasAuthorship W2973163945A5014070981 @default.
- W2973163945 hasAuthorship W2973163945A5052673362 @default.
- W2973163945 hasConcept C127413603 @default.
- W2973163945 hasConcept C144133560 @default.
- W2973163945 hasConcept C15336307 @default.
- W2973163945 hasConcept C162853370 @default.
- W2973163945 hasConcept C166957645 @default.
- W2973163945 hasConcept C17744445 @default.
- W2973163945 hasConcept C192975520 @default.
- W2973163945 hasConcept C199539241 @default.
- W2973163945 hasConcept C205649164 @default.
- W2973163945 hasConcept C2779343474 @default.
- W2973163945 hasConcept C39549134 @default.
- W2973163945 hasConcept C43091099 @default.
- W2973163945 hasConcept C78762247 @default.
- W2973163945 hasConcept C94625758 @default.
- W2973163945 hasConceptScore W2973163945C127413603 @default.
- W2973163945 hasConceptScore W2973163945C144133560 @default.
- W2973163945 hasConceptScore W2973163945C15336307 @default.
- W2973163945 hasConceptScore W2973163945C162853370 @default.
- W2973163945 hasConceptScore W2973163945C166957645 @default.
- W2973163945 hasConceptScore W2973163945C17744445 @default.
- W2973163945 hasConceptScore W2973163945C192975520 @default.
- W2973163945 hasConceptScore W2973163945C199539241 @default.
- W2973163945 hasConceptScore W2973163945C205649164 @default.
- W2973163945 hasConceptScore W2973163945C2779343474 @default.
- W2973163945 hasConceptScore W2973163945C39549134 @default.
- W2973163945 hasConceptScore W2973163945C43091099 @default.
- W2973163945 hasConceptScore W2973163945C78762247 @default.
- W2973163945 hasConceptScore W2973163945C94625758 @default.
- W2973163945 hasLocation W29731639451 @default.
- W2973163945 hasOpenAccess W2973163945 @default.
- W2973163945 hasPrimaryLocation W29731639451 @default.
- W2973163945 hasRelatedWork W14566482 @default.
- W2973163945 hasRelatedWork W158508 @default.
- W2973163945 hasRelatedWork W16172851 @default.
- W2973163945 hasRelatedWork W2244828 @default.
- W2973163945 hasRelatedWork W3980710 @default.
- W2973163945 hasRelatedWork W4731348 @default.
- W2973163945 hasRelatedWork W5910432 @default.
- W2973163945 hasRelatedWork W704943 @default.
- W2973163945 hasRelatedWork W7240450 @default.
- W2973163945 hasRelatedWork W9830835 @default.
- W2973163945 isParatext "false" @default.
- W2973163945 isRetracted "false" @default.
- W2973163945 magId "2973163945" @default.
- W2973163945 workType "book-chapter" @default.