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- W2974829333 abstract "The increased competitive intensity in several global markets has encouraged firms which traditionally compete, to also collaborate with each other, that is coopetitive branding alliances. Coopetit ..." @default.
- W2974829333 created "2019-09-26" @default.
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- W2974829333 date "2018-01-01" @default.
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- W2974829333 title "Challenging coopetitive branding alliances : a study on how coopetitive branding affects consumers’ brand image" @default.
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