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- W2975580845 abstract "This study attempts to demonstrate how a tourism attraction (i.e., museum) could establish its brand equity. It involves a case study on one of the most famous museums in Taiwan which involves an in-depth interview. The results show that the museum under investigation has established a clear brand identification and its brand communications but has a limited interpretation of its brand assets. Recommendations include strengthening its experiential propaganda, organizing large-scale intercity festivals, coordinating with other vendors to sell cultural products, increasing the number of professional exhibitions, and establishing a self-evaluation mechanism." @default.
- W2975580845 created "2019-10-03" @default.
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- W2975580845 date "2019-10-14" @default.
- W2975580845 modified "2023-09-27" @default.
- W2975580845 title "Constructing Brand Value of Museums" @default.
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- W2975580845 doi "https://doi.org/10.1108/s1745-354220190000015003" @default.
- W2975580845 hasPublicationYear "2019" @default.
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