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- W2976070930 abstract "The influence of the corporate social responsibility on companies market-ing activities has been discussed in the paper. The stages of CSR implementation in Polish companies as well as the CSR assessment prepared by the research managers have been presented. During the Forum of the Responsible Business in years 2003, 2010, 2015, the evolution of marketing definitions formulated by AMA as well as the idea of stakeholder oriented marketing were discussed in order to identify the influence of CSR on the marketing philosophy and orientation changes. The paper conclusion includes the CSR and marketing development prognoses." @default.
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- W2976070930 date "2016-03-14" @default.
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- W2976070930 title "Corporate Social Responsibility in Marketing" @default.
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