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- W2976449148 abstract "This study is based on different groups of fans and brand positioning. It selects the social media images of three well-known museums to explain the needs of different fan groups with respect to destination images and addresses the current lack of discussion on museum social media management. In addition, this study combines social media and image-analysis technology by using a destination image–emotional participation/behavioral participation framework for analysis. This study collected data from posts based on conditions in Facebook’s terms of service. After collecting image API post data, this study organized and categorized types of data: time, like data, share date, comment data, and emotion data. A total of 2,796 image posts were crawled between June 1, 2016, and May 31, 2018. Based on the research results, the three museums selected by this study were found to demonstrate the concept of using destination images to construct brand image, using non-textual descriptions to reach different target groups. At the same time, different types of destination image are provided to meet the needs of fans in different regions, achieving cross-language and cross-cultural social media communication, thus quickly increasing the attention and interest of visitors and guiding users to actively promote their favorite images, reducing the distance between visitors and brands." @default.
- W2976449148 created "2019-10-03" @default.
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- W2976449148 date "2019-08-01" @default.
- W2976449148 modified "2023-09-23" @default.
- W2976449148 title "The Impact of Social Media Emotions and Behavioral Participation on Destination Image: A Case of Museum Image Mining" @default.
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- W2976449148 doi "https://doi.org/10.1109/iccse.2019.8845506" @default.
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