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- W2977572748 abstract "Intellectual property rights are accepted as the mo st important asset of many of the world’s largest a nd most powerful organization; it is the foundation for the market supremacy and continuing productivity and profitability of leading corporations. This paper provides the vario us assets of intellectual property rights and their significance in growth of research and development. IPR can be util ized as strategic management tool in the present sc enario of increased competitiveness and globalization challen ges. Various IPR forms and mode of protection is di scussed in order to increase awareness. It is emphasized that for IPR management it is just beginning and more awareness is required for better growth. Further it is focused t o utilize IPR as strategic management tool for sust ainable growth." @default.
- W2977572748 created "2019-10-10" @default.
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- W2977572748 date "2011-01-01" @default.
- W2977572748 modified "2023-09-23" @default.
- W2977572748 title "INTERNATIONAL JOURNAL OF PHARMACY & LIFE SCIENCES Overview of assets of Intellectual Property Rights: Strategic management option for competitiveness and globalization challenges" @default.
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