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- W2977881019 abstract "Website is currently one of the most effective tools to advertise and communicate to the customers beyond geographical area as well as to expand businesses. B ilingual website s become necessity for businesses to utilize it as a marketing channel, e.g. to increase the sales. The purpose of this research was to explore the impacts of bilingual website s as a marketing communication tool in tourism industry. It is a qualitative study where a n in-depth interview and observation were used in this research with 12 cafe owner s who are currently using bilingual website s and are operat ing in the downtown of Phitsanulok province. The result revealed that bilingual website is an effective marketing communication tool to boost cafe business es . The entrepreneur has to be aware and realize the prime benefits of using bilingual website as it is one of the crucial elements of successful business presence, resulting in having more customers, generating more trust, and income." @default.
- W2977881019 created "2019-10-10" @default.
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- W2977881019 date "2019-03-29" @default.
- W2977881019 modified "2023-09-23" @default.
- W2977881019 title "A study of bilingual websites as a marketing communication tool in tourism industry: The case study of cafes in Phitsanulok, Thailand" @default.
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