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• W2978836775 abstract "This paper evaluates a current discourse of cultural hybridity that is deployed to examine the global success of local popular culture from South Korea. Indicating the discourse is descriptive without retaining an explanatory merit, I propose an alternative perspective based on Jean Baudrillard’s notion of simulation and hyperreality, while focusing on the political economy of cultural hybridization. Examining how the Korean popular music (K-pop) industry mixes various audio-visual elements, I argue cultural hybridity in K-pop is not so much an autonomous, self-reflective cultural endeavor as an industrial means to maximize profits while perpetuating the status quo of gender relations. Re-inserting K-pop within the industry’s structural configurations, I analyze how and why a hyper-real personality of female idols who sport contradictory characteristics, innocence and explicit sexuality, becomes a new ideal femininity. Indicating neoliberal and post-feminist ramifications in K-pop’s hybridity, I redress the myopic, descriptive nature of the current scholarship." @default.
• W2978836775 created "2019-10-10" @default.
• W2978836775 creator A5048511481 @default.
• W2978836775 date "2019-10-01" @default.
• W2978836775 modified "2023-10-16" @default.
• W2978836775 title "From Hybridity of Cultural Production to Hyperreality of Post-feminism in K-pop: A Theoretical Reconsideration for Critical Approaches to Cultural Assemblages in Neoliberal Culture Industry" @default.
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• W2978836775 doi "https://doi.org/10.33526/ejks.20191901.125" @default.
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