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- W2979320984 abstract "Successful start-up enterprises tend to co-design products and services by involving consumers and manufacture and market desired products and services at an affordable price. The analysis of data reveals that start-ups gain competitive advantage in providing easy accessibility and availability to its products within a niche market. This chapter analyzes information based on empirical evidences on market orientation and performance of micro-enterprises. Categorical discussions have been held in this chapter on introduction to non-parametric analysis, organizational design, consumer-centric approach, consumer segmentation, transaction-based approach, pricing, distribution, and serviceability. The quantitative information analysis in this chapter validates research hypotheses and reveals that consumer-employee relationship in start-ups is acceptable in general to support their manufacturing and marketing activities within the minimum viable segments." @default.
- W2979320984 created "2019-10-18" @default.
- W2979320984 creator A5059073564 @default.
- W2979320984 date "2019-10-13" @default.
- W2979320984 modified "2023-10-16" @default.
- W2979320984 title "Market Orientation and Performance of Micro-Enterprises" @default.
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- W2979320984 doi "https://doi.org/10.1007/978-3-030-28155-7_5" @default.
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