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- W2979580508 abstract "Social networks have become a big part of our everyday life. They have shaped oureveryday lives, the way we communicate, express ourselves and the way we think. The mainidea of this research is to explore and show to what extent and in what way do socialnetworks facilitate the promotion of brands among younger users/audience, and what istheir role in building a long-term relationship between the customer and the brand" @default.
- W2979580508 created "2019-10-18" @default.
- W2979580508 creator A5066308603 @default.
- W2979580508 date "2018-01-01" @default.
- W2979580508 modified "2023-09-24" @default.
- W2979580508 title "Social networks as a medium for establishing long-term relationships between customers and brands" @default.
- W2979580508 hasPublicationYear "2018" @default.
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