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- W2979883094 abstract "Start-up enterprises have emerged as a socio-economic system for developing the regional economy and linking innovative ideas to consumer segments and large industries. These enterprises have grown over family business firms and are mostly founded on conventional wisdom. Therefore, start-up enterprises have narrow leadership vision and low-profile business models. Based on thorough literature review, this chapter discusses the current scenario of start-up enterprises in emerging markets. It also discusses the entrepreneurial ecosystem, marketing strategies, and Latin American perspectives on start-up enterprises. In addition, general and specific objectives of the study, along with justification for this research study, are presented in this chapter." @default.
- W2979883094 created "2019-10-18" @default.
- W2979883094 creator A5059073564 @default.
- W2979883094 date "2019-10-13" @default.
- W2979883094 modified "2023-09-30" @default.
- W2979883094 title "Understanding Start-Up Enterprises" @default.
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- W2979883094 doi "https://doi.org/10.1007/978-3-030-28155-7_1" @default.
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