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- W2979893604 abstract "Purpose: The purpose of this thesis isto extend the understanding of Consumer Perceived Ethicality by examining the relationship between dynamic pricing, brand trust and CPE.Research questions: Wha ..." @default.
- W2979893604 created "2019-10-18" @default.
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- W2979893604 date "2018-01-01" @default.
- W2979893604 modified "2023-09-27" @default.
- W2979893604 title "Is dynamic pricing the right way to go? : A quantitative study of dynamic pricing and its effect on brand trust and consumer perceived ethicality" @default.
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