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• W2980347312 abstract "Newspapers have been a stronghold news source for centuries covering a wide range of topics. Though reporting is meant to be unbiased and only fact, stories produced are inevitably entwined with the author’s cultural values—news content ranging from sports to healthcare, including articles, advertisements, and editorial cartoons provide valuable insight into the lives of society. Voices, or narratives, are a huge part of how culture is created and maintained. In healthcare, patients can feel like their voices are not heard. In an attempt to bridge the gap between medical and humanities research and to gain insight into doctor-patient interactions, this analysis asks what ideologies and beliefs are present in medical contexts and how are they represented within the editorial cartoon. Recent studies suggest that mass media as societal discourse may frame or position participants within a society. In this theory of framing, culture is formed from discourse through a reflexive process. Using Kress and Van Leeuwen’s research on meaning making, this study will perform a discursive analysis on medical-themed editorial cartoons from Carpe Diem, Rhymes with Orange, The Lockhorns, to Bizarro. Through this close reading, explicit and implicit cultural beliefs held about medicine, including practitioners and patients, have been revealed, including the portrayal of the doctor’s power over the patient and patient distrust in doctors. Taking into consideration media theory and the analysis of the comics, medical associations and practices may find valuable insight from the opinions and beliefs of not just the authors of these comics but society as a whole, which may prove important as debates over healthcare are ongoing." @default.
• W2980347312 created "2019-10-25" @default.
• W2980347312 creator A5086205906 @default.
• W2980347312 date "2021-01-14" @default.
• W2980347312 modified "2023-10-01" @default.
• W2980347312 title "Visual Pathologies: The Semiotics of the Patient and the Practitioner in Comics" @default.
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• W2980347312 doi "https://doi.org/10.5772/intechopen.88262" @default.
• W2980347312 hasPublicationYear "2021" @default.
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