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- W2980549968 abstract "Storytelling is a powerful marketing tool. It represents a form of content marketing that appeals to the imagination of the consumer. We have studied the use of storytelling by Georgian wine makers ..." @default.
- W2980549968 created "2019-10-25" @default.
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- W2980549968 date "2019-01-01" @default.
- W2980549968 modified "2023-09-23" @default.
- W2980549968 title "Georgia Tells its Story : Wine Marketing Through Storytelling" @default.
- W2980549968 hasPublicationYear "2019" @default.
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