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- W298057546 abstract "Heritage has been seen as a very important element in the development of a nation. Heritage onthe other hand is dying and needs to be revived. There is a push to educate younger generationon the issue of dying heritage by creating awareness and appreciation towards heritage througheducation. All across the globe, there is a growing concern for the need to restore heritage intoour education systems simply because heritage depicts one’s identity of race and culture. In lightof the above dilemma, Universiti Malaysia Kelantan (UMK) views heritage as an opportunitythat needs to be grabbed and properly utilized. Heritage to UMK is like a precious gem thatneeds to be given a new touch. Since UMK is an “Entrepreneurial University” that embraceEntrepreneurship as its thrusts, heritage is no exception to the feild of entreprenurship. Historyhas proven that manufacturing of heritage artifacts as replicas were nothing strange to artsentrepreneurs. Traditional performing arts were innovated and given a face lift in making itmore commercialised and marketable, craving the so called world class quality. Hence in July2007, UMK introduced a unique academic programme named Bachelor of Heritage Studies withHonours to the Malaysian high school leavers incorporating entrepreneruship in its curriculum.This paper will introduce the programme and its academic components, discuss problemsrelated to the running of an academic heritage programme that merge entrepreneurshipelements at tertiary levels and forecast the future of this programme." @default.
- W298057546 created "2016-06-24" @default.
- W298057546 creator A5053772103 @default.
- W298057546 date "2012-06-01" @default.
- W298057546 modified "2023-09-27" @default.
- W298057546 title "Embedding entrepreneurship in heritage education: the UMK experience" @default.
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- W298057546 hasPublicationYear "2012" @default.
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