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• W2980689448 abstract "In order to study the dynamics of social media marketing, we propose a novel dynamics model of social media marketing on scale-free networks. We divided the whole population into four groups: potential, hesitant, satisfied and unsatisfied (PHSU) consumers. Using the mean-field and spectral radius theory, we derive the threshold which can forecast the marketing dynamics, and the equilibrium states of our model are also proved. Numerical simulations are presented to verify and extend theoretical results. Furthermore, we give and compare some marketing strategies in simulations." @default.
• W2980689448 created "2019-10-25" @default.
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• W2980689448 date "2019-07-01" @default.
• W2980689448 modified "2023-10-16" @default.
• W2980689448 title "Social Media Marketing Dynamics of PHSU Model on Scale-free Networks" @default.
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• W2980689448 doi "https://doi.org/10.23919/chicc.2019.8865541" @default.
• W2980689448 hasPublicationYear "2019" @default.
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