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- W2981091325 abstract "Abstract: This research aims at investigating the relationship between market related factors including (atmosphere, convenience, personal interaction and customer to customer interaction) and customer experience in hypermarkets. The findings showed that market related factors including (atmosphere, convenience, personal interaction and customer to customer interaction) significantly and positively contribute to customer experience. Additionally, atmosphere was found to be the most significant determinant of customer experience. الملخص:يهدف البحث الي تحديد تأثيرالعوامل المرتبطة بالسوق على خبرة العملاء فى الهايبرمارکت فى مصر. ولقد أوضحت نتائج البحث علاقة إيجابية ومعنوية مابين العوامل المرتبطة بالسوق (المناخ العام للمتجر, ملائمة الخدمة, التفاعل الشخصى, التفاعل مابين العملاء) وخبرة العملاء. کما اتضح أن المناخ العام للمتجر له أقوى تأثير على خبرة العملاء داخل المتجر ." @default.
- W2981091325 created "2019-10-25" @default.
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- W2981091325 date "2017-01-01" @default.
- W2981091325 modified "2023-09-25" @default.
- W2981091325 title "Relationship between Market Related Factors and Customer Experience in Hypermarkets in Egypt" @default.
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- W2981091325 doi "https://doi.org/10.21608/jces.2017.51873" @default.
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